A complete handbook on a critical issue for today's business leaders-how to improve customer satisfaction, control costs, and maximize profits

Producing a product or service to heighten customer satisfaction-and doing so cost effectively-do not have to be mutually exclusive objectives. With Market Driven Enterprise, Amiya Chakravarty presents a state-of-the-art, clearly designed framework for responding to market forces while keeping total costs in check.

The book's twelve chapters are divided into three sections: interfaces and decision-making in an enterprise,...

Now fully revised and updated--the classic book on effective R&D management

"This thoughtful and detailed work outlines what is required in order to achieve the desired end results in a networked world where teamwork and collaboration are increasingly important to globally dispersed workforces."
--John Chambers, Chairman and CEO, Cisco

Praise for the Second Edition

"This is a superbly written book and could make an excellent reference and text for related university courses."
--E. Lile Murphree, Jr., PhD, former Chairman,...