This work presents approaches to modelling and control problems arising from conditions of ever increasing nonlinearity and complexity. It prescribes an approach that covers a wide range of methods being combined to provide multiple model solutions. Many component methods are described, as well as discussion of the strategies available for building a successful multiple model approach.

This fully updated second edition of Understanding Customers is a recommended textbook for the Understanding Customers Certificate CIM paper. It is divided into six parts covering the social sciences, people as individuals, people in groups, people in society and people in organisations. Each chapter of Understanding Customers consists of: * learning objectives and definitions * the theoretical background * exercises * issues to consider * current examples * implications for marketing * recent examination questions. Chris Rice isSenior Lecturer in the Nottingham Business School at Nottingham...