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Kategorie szczegółowe BISAC
 
United States Health Care Policymaking: Ideological, Social and Cultural Differences and Major Influences

Sunday E. Ubokudom
​Health care is a very important component of the American economy. The United States Centers for Medicare and Medicaid Services (CMS) put the 2008 direct health care expenditures at about $2.34 trillion, or about 16.2 percent of the nation's gross domestic product (GDP), or an average of $7,681 spent for every man, woman, and child in the country. Health care cost increases have caused very serious problems that threaten to bankrupt the system, providers, employers, and the families that pay the costs that their health insurance plans do not cover. Additionally, cost increases have...
​Health care is a very important component of the American economy. The United States Centers for Medicare and Medicaid Services (CMS) put the 2...
cena: 201,72 zł
 
Understanding Auctions

Asuncion Mochon; Yago Saez

In recent years, auctions have become an important field and many markets have designed new and sophisticated auction models to assign different types of items. The prime goal of this book is to set an organized classification of the main auction mechanisms in a way that readers can understand the importance of auction design and the advantages and drawbacks of each model. Given the relevance of the subject, there is a great volume of research about this topic.

Nevertheless, most of these contributions use complex mathematical language difficult to understand for the average reader....

In recent years, auctions have become an important field and many markets have designed new and sophisticated auction models to assign different ty...

cena: 201,72 zł
 
E-Commerce Strategy: Text and Cases

Sanjay Mohapatra

​​E-Commerce Strategy: Text and Cases provides the fundamental literature required for graduate students and practitioners to understand electronic commerce. Each chapter provides clearly designed learning objectives and review questions to highlight the major topics and goals. This book covers many of the new innovations and technologies that have been established for e-commerce site development. Unlike similar books, topics such as e-channel adoption, factors affecting e-commerce adoption, and strategy design are reviewed in greater depth. Additionally, the book...

​​E-Commerce Strategy: Text and Cases provides the fundamental literature required for graduate students and practitioners to un...

cena: 201,72 zł
 
Network Economics: Principles - Strategies - Competition Policy

Gunter Knieps
This textbook on network economics provides essential microeconomic instruments for the analysis of network sectors like telecommunications, transport or energy. Network-specific characteristics emerge both on the cost side and benefit side, requiring network providers to develop innovative entrepreneurial competition strategies for costing, pricing, and investment. From a competition policy perspective, a number of interesting questions arise: In which parts of networks is competition functional? In contrast, where is an abuse of market power to be expected? What is the division of labor...
This textbook on network economics provides essential microeconomic instruments for the analysis of network sectors like telecommunications, transport...
cena: 201,72 zł
 
The Economics of Tourism Destinations

Guido Candela; Paolo Figini
The book aims at providing an overview of the main economic issues related to tourism activities. While tourism is an important sector, contributing to more than 10% of the European Union's GDP, research and teaching at the university level has only recently grown to a considerable level, and the field still lacks a firm research methodology. This book approaches tourism economics as an applied field of study in which tourism markets are represented as imperfect markets, with asymmetric and incomplete information among agents, bounded rationality, and with a strong presence of externalities...
The book aims at providing an overview of the main economic issues related to tourism activities. While tourism is an important sector, contributing t...
cena: 362,96 zł
 
Production Economics: The Basic Theory of Production Optimisation

Svend Rasmussen
This book covers the basic theory of how, what and when firms should produce to maximize profits. It shows how to build and apply linear programming for production planning and features numerous illustrative examples.
This book covers the basic theory of how, what and when firms should produce to maximize profits. It shows how to build and apply linear programming f...
cena: 262,25 zł
 
Fundamentals of Business-To-Business Marketing: Mastering Business Markets

Michael Kleinaltenkamp; Michael Kleinaltenkamp; Wulff Plinke
This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets. The book sets the stage for developing marketing programs for business markets in their different facets.
This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in o...
cena: 201,72 zł
 
Economic Growth and Development: A Dynamic Dual Economy Approach

Sibarata Das; Alex Mourmouras; Peter C. Rangazas
Growth theory provides a rich and versatile analytical framework through which fundamental questions about economic development can be examined. This book is an introduction to the newer features of growth theory that are particularly useful in examining the issues of economic development. Structural transformation, in which developing countries transition from traditional production in largely rural areas to modern production in largely urban areas, is an important causal force in creating early economic growth, and as such, is made central in this approach. Towards this end, the authors...
Growth theory provides a rich and versatile analytical framework through which fundamental questions about economic development can be examined. This ...
cena: 201,72 zł
 
Global Business Strategy: Multinational Corporations Venturing Into Emerging Markets

Kazuyuki Motohashi
This book presents theoretical ideas and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India, and use examples of Japanese manufacturers. Five case studies are provided, including Hitachi construction machinery and Shiseido in China and Multi Suzuki in India, which allows you to understand business environment in emerging economies. This is recommended for business people, in charge of...
This book presents theoretical ideas and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opp...
cena: 201,72 zł
 
Mathematical Financial Economics: A Basic Introduction

Igor Evstigneev; IV Thorsten Hens; Klaus Reiner Schenk-Hoppe
This textbook is an elementary introduction to the key topics in mathematical finance and financial economics - two realms of ideas that substantially overlap but are often treated separately from each other. Our goal is to present the highlights in the field, with the emphasis on the financial and economic content of the models, concepts and results. The book provides a novel, unified treatment of the subject by deriving each topic from common fundamental principles and showing the interrelations between the key themes. Although the presentation is fully rigorous, with some rare and clearly...
This textbook is an elementary introduction to the key topics in mathematical finance and financial economics - two realms of ideas that substantially...
cena: 322,77 zł
ilość książek w kategorii: 251
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