A good deal of consumer research is focused on social influence, since consumers make purchase decisions in the context of a social framework. This collection of innovative essays examines both the conscious and non-conscious effects of social influence on consumer behavior processes and outcomes, covering a wide variety of topics such as compliance, influence tactics, social networks, social relationships, family decision-making, and spokespersons.
The papers are authored by experts in consumer psychology from both psychology and marketing backgrounds. Some of their key insights...
A good deal of consumer research is focused on social influence, since consumers make purchase decisions in the context of a social framework. This...
How do social influences affect such outcomes as creativity, innovation, originality, and inventiveness? While major advances have been made, many questions regarding the impact of contextual and social factors on creativity and innovation remain. This collection examines a rich array of contextual factors that affect these processes, discussing group, organizational, and situational attributes that both facilitate and impair creativity and innovation. The papers present insights into the conceptual underpinnings of those relationships and provide empirical evidence illuminating those...
How do social influences affect such outcomes as creativity, innovation, originality, and inventiveness? While major advances have been made, many ...
