Speciation is one of the great themes of evolutionary biology. It is the process through which new species are born and diversity generated. Yet for many years our understanding of the process consisted of little more than a perception that if populations are isolated geographically, they will diverge genetically and may come to form new species. This situation began to change in the 1960s as an increasing number of biologists challenged the exclusivity of allopatric speciation and began to probe more deeply into the actual process by which divergence occurs and reproductive isolation is...
Speciation is one of the great themes of evolutionary biology. It is the process through which new species are born and diversity generated. Yet for m...
A good deal of consumer research is focused on social influence, since consumers make purchase decisions in the context of a social framework. This collection of innovative essays examines both the conscious and non-conscious effects of social influence on consumer behavior processes and outcomes, covering a wide variety of topics such as compliance, influence tactics, social networks, social relationships, family decision-making, and spokespersons.
The papers are authored by experts in consumer psychology from both psychology and marketing backgrounds. Some of their key insights...
A good deal of consumer research is focused on social influence, since consumers make purchase decisions in the context of a social framework. This...
A good deal of consumer research is focused on social influence, since consumers make purchase decisions in the context of a social framework. This collection of innovative essays examines both the conscious and non-conscious effects of social influence on consumer behavior processes and outcomes, covering a wide variety of topics such as compliance, influence tactics, social networks, social relationships, family decision-making, and spokespersons.
The papers are authored by experts in consumer psychology from both psychology and marketing backgrounds. Some of their key...
A good deal of consumer research is focused on social influence, since consumers make purchase decisions in the context of a social framework. This...
