This book provides an extended exploration of the multimodal analysis of spatial (three-dimensional) texts of the built environment, culminating in a holistic approach termed "Spatial Discourse Analysis (SpDA)." Based on existing frameworks frameworks of multimodal analysis, this book applies, adapts, and extends these frameworks to spatial texts. The authors argue that choices in spatial design create meanings about what we perceive and how we can or should behave, influence how we feel in and about those spaces, and enable these texts to function as coherent wholes. Importantly, a...

The Discourse of YouTube explores the cutting edge of contemporary multimodal discourse through an in-depth analysis of structures, processes and content in YouTube discourse. YouTube is often seen as no more than a place to watch videos, but this book argues that YouTube and YouTube pages can also be read and analysed as complex, multi-authored, multimodal texts, emerging dynamically from processes of textually-mediated social interaction. The objective of the book is to show how multimodal discourse analysis tools can help us to understand the structures and processes involved...

This book examines the materiality of writing. It adopts a multimodal approach to argue that writing as we know it is only a small part of the myriad gestures we make, practices we engage in, and media we use in the process of trace-making. Taking a broad view of the act of writing, the volume features contributions from both established and up-and-coming scholars from around the world and incorporates a range of methodological and theoretical perspectives, from fields such as linguistics, philosophy, psychology of perception, design, and semiotics. This interdisciplinary framework allows...

This innovative volume highlights the dynamic and groundbreaking contributions of Theo van Leeuwen to the fields of multimodality, social semiotics, and critical discourse analysis, and demonstrates how the key themes in his work have influenced and will continue to shape multimodal research. Beginning with a preface and introduction that detail the foundations of his work through an intellectual biography, the book, featuring fifteen contributions from an international group of leading scholars in the field, builds on this overview of his work to look more closely at the myriad ways in...