Brands are all around us, part of the fabric of our everyday lives. Marcel Danesi's introduction provides an accessible guide to brands and brand identity, outlining the historical origins of brands and their increasing centrality in contemporary consumer culture. Danesi introduces: the origins of brands; naming and brand image; how semiotic theory can be used to analyse brand image; brands and consumer culture; advertising campaigns; brands in the global village; and the anti-brand movement.
Brands are all around us, part of the fabric of our everyday lives. Marcel Danesi's introduction provides an accessible guide to brands and brand iden...
Deals with brands and brand identity, outlining their historical origins and their increasing centrality in consumer culture. This work introduces: the origins of brands; naming and brand image; how semiotic theory can be used to analyze brand image; brands and consumer culture; advertising campaigns; and the anti-brand movement.
Deals with brands and brand identity, outlining their historical origins and their increasing centrality in consumer culture. This work introduces: th...
From an author highly knowledgeable in the field, News is a handy and accessible guide that examines the history of news, both as newspapers and radio, and as entertainment and information, and introduces students to the key concepts and issues that surround the news.
Using up-to-date case examples such as the Hutton Report and embedded journalists, from across a range of media including print, radio, television and the internet, Jackie Harrison explains the different theoretical approaches that have been used to study the news, as well as providing an accessible...
From an author highly knowledgeable in the field, News is a handy and accessible guide that examines the history of news, both as newspape...
From an author highly knowledgeable in the field, News is a handy and accessible guide that examines the history of news, both as newspapers and radio, and as entertainment and information, and introduces students to the key concepts and issues that surround the news.
Using up-to-date case examples such as the Hutton Report and embedded journalists, from across a range of media including print, radio, television and the internet, Jackie Harrison explains the different theoretical approaches that have been used to study the news, as well as providing an accessible...
From an author highly knowledgeable in the field, News is a handy and accessible guide that examines the history of news, both as newspape...
Lorenzo Cantoni and Stefano Tardini's absorbing introduction considers the internet as a communication technology; the opportunities it affords us, the limitations it imposes and the functions it allows. From music to gaming, information gathering to eLearning; eCommerce to eGovernment. "Internet" explores: - the political economy of the internet - hypertext - computer mediated communication - websites as communication - conceptualizing users of the internet - internet communities and practices
Lorenzo Cantoni and Stefano Tardini's absorbing introduction considers the internet as a communication technology; the opportunities it affords us, th...
Written in an accessible and interesting style this book presents a clear and easy guide to the main approaches to advertising, and explores how advertising can be studied as a cultural industry.
Written in an accessible and interesting style this book presents a clear and easy guide to the main approaches to advertising, and explores how ad...
Photography explores the photograph in the twenty-first century and its importance as a media form. Stephen Bull considers our media-saturated society and the place of photography in everyday life, introducing the theories used to analyse photographs and exploring the impact of digital technology.
The text is split into short, accessible chapters on the broad themes central to the study and analysis of photography, and key issues are explained and applied to visual examples in each chapter.
Topics covered include:
the identity of photography
...
Photography explores the photograph in the twenty-first century and its importance as a media form. Stephen Bull considers our media-satur...
Especially aimed at media students, this text presents photography not from a historical or artistic viewpoint, but instead gives an overview of the place of photography in contemporary society and its importance as a media form. The text is split into short chapters to make it easily accessible for students and includes chapters on the broad themes central to the study and analysis of photography, made understandable through the use of contemporary case studies. What it is that identifies photography as a medium. How photographs can be interpreted. This book covers commercial production and...
Especially aimed at media students, this text presents photography not from a historical or artistic viewpoint, but instead gives an overview of the p...
