This informative book is a comprehensive, research-based text on for educators, trainers and policy makers. It provides an insightful analysis into the range of issues facing female entrepreneurs around the world, along with recommendations as to how support agencies, educators and trainers can best respond to the challenge of encouraging more women to get involved in the new business creation.
Based on a collection of research papers from international scholars based in the UK, mainland Europe, the USA and Australia, it provides a superbly comprehensive analysis of the challenges...
This informative book is a comprehensive, research-based text on for educators, trainers and policy makers. It provides an insightful analysis into...
Examines cross-cultural managerial competence across all managerial functions. Focusing particularly on the hospitality and tourism industry, this work explores the cross-cultural implications of planning, workplace communication, recruitment/promotion, induction, training, supervision, industrial relations, management of change, and more.
Examines cross-cultural managerial competence across all managerial functions. Focusing particularly on the hospitality and tourism industry, this wor...
This book challenges traditional organizational theory, looking to representations of work and organizations within popular culture and the ways in which these institutions have also been conceptualized and critiqued there. Through a series of essays, Rhodes and Westwood examine popular culture as a compelling and critical arena in which the complex and contradictory relations that people have with the organizations in which they work are played out. By articulating the knowledge in popular culture with that in theory, they provide new avenues for understanding work organizations as the...
This book challenges traditional organizational theory, looking to representations of work and organizations within popular culture and the ways in...
Understanding project endings is a significant part of project management, yet there is relatively little work published in this important area. This book addresses the gap, focusing on the successful management of project endings, showing how to plan for the ending of a project, how to create ending competencies, and in particular, how to successfully manage relations with different stakeholders of a project as it is coming to an end.
Havila and Salmi use a real-life case in the airline industry to show how the successful ending project was achieved and in doing so portray...
Understanding project endings is a significant part of project management, yet there is relatively little work published in this important ...
Flagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumers are highly refined. This book marks the first comprehensive study of the concept of the flagship, bringing together a range of scholarly insights from the field, covering issues such as consumerism, areas of consumption and experimental marketing theory and practise. The ways in which flagship projects communicate brand values, both externally and internally, form an important part of this book, and provide new perspectives on late twentieth century commercial...
Flagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumers are highly refine...
This book was born out of the need to 'capture' the experience and understanding of the regeneration management process that is neither UK centric nor centred exclusively on urban areas. Written by experts working in the USA, Holland, Greece, Jamaica, Turkey, Spain, Trinidad and the Czech Republic, this book seeks to locate the issue of regeneration in a context which will enable the reader to reflect upon practices which are 'local' but are shaped by international processes.
As well as proving an accessible review of the theoretical literature on globalisation and its...
This book was born out of the need to 'capture' the experience and understanding of the regeneration management process that is neither UK centric ...
The spread of HIV/AIDS affects businesses in all sectors, all industries and all countries. For companies and organizations everywhere, the question is no longer whether to take action on HIV/AIDS but which actions to take. Complete with an impressive collection of complex background and research on HIV/AIDS and a foreword by Dr. Peter Piot, former Executive Director of UNAIDS, this volume collects case studies of managers worldwide faced with challenging HIV/AIDS-related management decisions. AIDS and Business will fascinate the general reader seeking an understanding of the...
The spread of HIV/AIDS affects businesses in all sectors, all industries and all countries. For companies and organizations everywhere, the questio...
'This text provides an invaluable discussion of key issues in management research. It takes the reader from an overview of the nature of the subject through to a discussion of key themes in an interesting and engaging manner. It provides insights for lecturers, postgraduate and research students into the nature of management research and its application' John McAuley (Sheffield Hallam University, UK) 'This book provides comprehensive consideration of current challenges in management research and the forces that shape the field. An impressive array of leading academics provide insight into...
'This text provides an invaluable discussion of key issues in management research. It takes the reader from an overview of the nature of the subject t...
Global Advertising, Attitudes and Audiences is a post-Mcdonaldization view of marketing power, consumer pleasure, and audience protest. The psychological process wherein consumers actively make sense of advertising and branding and integrate them with living is fundamentally important in thinking about their responses to product sold on screen. This wide-ranging book draws on forty years of media and marketing theory to present a precise perception of that process, a seven stage model of 'moments' in media marketing reception.
Local understandings of global branding and...
Global Advertising, Attitudes and Audiences is a post-Mcdonaldization view of marketing power, consumer pleasure, and audience protest. Th...
This title addresses effects of neoliberal capitalism in particular regard to work and education. It elaborates key aspects and problems of generalized policy models of knowledge-based economies and learning societies in contexts of liberalized firm action, accelerated competitiveness and labor market flexibility.
This title addresses effects of neoliberal capitalism in particular regard to work and education. It elaborates key aspects and problems of generalize...
