This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. On this basis, the book then presents a detailed analysis of online brand communities, examining the concept of virtual community with a specific focus on virtual brand communities.

This book presents the latest findings and ongoing research in the field of green information systems and green information and communication technology (ICT).

This book examines the principles of and advances in personalized task recommendation in crowdsourcing systems, with the aim of improving their overall efficiency.

It presents the latest research on intelligent information systems, computational intelligence methods in Information Systems and new trends in Business Process Management, making it a valuable resource for both researchers and practitioners looking to expand their information systems expertise.

This book opens the "black box" of software sourcing by explaining how dynamic software alignment is established and how it impacts business performance outcomes. By investigating how software-sourcing modes are related to value generation in the post-implementation phase, it shows researchers and managers the impact logic of on-demand, on-premises, and in-house software on dynamic fit and process-level performance outcomes in a client organization. It describes dynamic IT alignment as the key to success in a fast-moving digital world with software-as-a-service on the rise and highlights the...

This book examines how and why collaborative quality assurance techniques, particularly pair programming and peer code review, affect group cognition and software quality in agile software development teams.

This book explores how agile development practices, in particular pair programming, code review and automated testing, help software development teams to perform better.

This book explores models and concepts of trust in a digitized world. Focusing on an investigation of how the Internet is changing the relationship between trust and communication, and the impact this change has on trust research, this volume facilitates a greater understanding of these topics, thus enabling their employment in social relations.

Thisbook collects multiple research articles studying the factors influencing wearabledevice usage. Based on multiple empirical studies, which research differentkinds of wearable devices such as smartwatches, activity trackers, andsmartglasses, potential drivers of wearable device usage are identified andevaluated.