Based on multiple surveys, the present book gives valuable insights into the factors driving Social Network Site usage behavior for both practitioners and academics. By empirically evaluating multiple influence factors, it contributes to the current body of knowledge on Social Network Site usage behavior and provides multiple practical implications for Social Network Site service providers, advertisers, etc.
Based on multiple surveys, the present book gives valuable insights into the factors driving Social Network Site usage behavior for both practitioners...
Thisbook collects multiple research articles studying the factors influencing wearabledevice usage. Based on multiple empirical studies, which research differentkinds of wearable devices such as smartwatches, activity trackers, andsmartglasses, potential drivers of wearable device usage are identified andevaluated.
Thisbook collects multiple research articles studying the factors influencing wearabledevice usage. Based on multiple empirical studies, which researc...
