Travel often inspires the creation of narratives about journeys and destinations, more so with the increasing availability of online platforms, applications for smartphones and tablets, and various other social media technologies. This book examines travel blogs and their associated social media as a form of self-presentation that negotiates the tensions between discourses of travel and tourism. As such, it addresses how contemporary travellers use online platforms to communicate their experiences of journeys and destinations, and how the traveller/tourist dichotomy finds expression in...
Travel often inspires the creation of narratives about journeys and destinations, more so with the increasing availability of online platforms, app...
Heritage is a prized cultural commodity in the marketing of tourism destinations. Particular aspects of heritage are often more actively promoted, with others played down. The representation of heritage in tourism as static and timeless, derived since time immemorial from a distant past, is seductive. In Asia, a major part of the tourism market lies in the sale and consumption of highly orientalized images and versions of culture and history. In India s marketing discourse, the state of Rajasthan symbolizes the nation in its heritage-laden, traditional and most authentic form. These images...
Heritage is a prized cultural commodity in the marketing of tourism destinations. Particular aspects of heritage are often more actively promoted, wit...
