Worlds Apart is concerned with one of the new futures of anthropology, namely the advances in technologies which r eate an imagination of new global and local forms. It also analyses studies of the consumption of these forms and attempts to go beyond the assumptions that consumption either localises or fails to effect global forms and images. Several of the chapters are written by anthropologists who have specialised in material culture studies and who examine the new forms, especially television and mass commodities, as well as some new uses of older forms, such as the body. The...
Worlds Apart is concerned with one of the new futures of anthropology, namely the advances in technologies which r eate an imagination of new...
The Advertising Handbook unravels the how and why of advertizing and places the industry in its social, historical and political context. Focusing on key debates, it explores the competitive practices and discourses which govern the industry and those who work in it discussing topics including agency structures, advertizer-agency relationships and regulation. Sean Brierley examines the reasons why companies and organizations advertize; how they research their markets; where they advertize and in which media; the principles and techniques of persuasion and their effectiveness; and how...
The Advertising Handbook unravels the how and why of advertizing and places the industry in its social, historical and political context. Focusing on ...
"The Fashion Handbook" is the indispensable guide to the fashion industry. It explores the varied and diverse aspects of the business, bringing together critical concepts with practical information about the industries structure and core skills, as well as offering advice on real working practices and providing information about careers and training. Tracing the development of the fashion industry the book looks at how fashion can be understood from both social and cultural perspectives. Each chapter contributes to the knowledge of a particular academic or vocational area either through...
"The Fashion Handbook" is the indispensable guide to the fashion industry. It explores the varied and diverse aspects of the business, bringing togeth...
'Alternative Media' is the term used to describe non-mainstream media forms that are independently run and community focussed, such as zines, pirate radio, online discussion boards, community run and owned broadcasting companies, and activist publications such as Red Pepper and Corporate Watch. The book outlines the different types of 'alternative media' and offers an overview of global alternative media activity, before moving on to provide information about alternative media production and how to get involved in it, including:
What is Alternative...
'Alternative Media' is the term used to describe non-mainstream media forms that are independently run and community focussed, such as zines, pirat...
Tracing the history & development of graphic design, this book explores issues which affect the industry, examines communications theory, explains how to do each section of the job & advises on entry into the profession.
Tracing the history & development of graphic design, this book explores issues which affect the industry, examines communications theory, explains how...
This new edition of The Newspapers Handbook presents an enlightening examination of an ever-evolving industry, engaging with key contemporary issues, including reporting in the digital age and ethical and legislative issues following the hacking scandal to display a comprehensive anatomy of the modern newsroom. Richard Lance Keeble and Ian Reeves offer readers expert practical advice, drawing on a wide range of examples from print and digital news sources to illustrate best practice and the political, technological and financial realities of newspaper journalism today. Other key areas...
This new edition of The Newspapers Handbook presents an enlightening examination of an ever-evolving industry, engaging with key contemporary issues, ...
The new edition of "The Digital Media Handbook "presents an essential guide to the historical and theoretical development of digital media, emphasising cultural continuity alongside technological change, and highlighting the emergence of new forms of communication in contemporary networked culture.
Andrew Dewdney and Peter Ride present detailed critical commentary and descriptive historical accounts, as well as a series of interviews from a range of digital media practitioners, including producers, developers, curators and artists."
The Digital Media Handbook "highlights key concerns...
The new edition of "The Digital Media Handbook "presents an essential guide to the historical and theoretical development of digital media, emphasi...
The new edition of "The Photography Handbook" builds on previous editions illuminating overview of the history, theory and practice of the creation and consumption of photographic images, and engages with the practical and theoretical implications of the explosion of new platforms for making, viewing and distributing images.
New materials in this edition includes new chapters on Photo-elicitation and Photography and Technological Change, exploration and analysis of selfie culture, and extensive discussion of the work and practices by a new generation photographic artists."
The...
The new edition of "The Photography Handbook" builds on previous editions illuminating overview of the history, theory and practice of the creation...
The New Television Handbook provides an exploration of the theory and practice of television at a time when the medium is undergoing radical changes. The book looks at television from the perspective of someone new to the industry, and explores the place of the medium within a constantly changing digital landscape.
This title discusses key skills involved in television production, including: producing, production management, directing, camera, sound, editing and visual effects. Each of these activities is placed within a wider context as it traces the production process...
The New Television Handbook provides an exploration of the theory and practice of television at a time when the medium is undergoing radic...
Aspects of British History, 1815-1914 addresses the major issues of this much-studied period in a clear and digestible form. * Introduces a fresh feel to long-studied topics * Consolidates a grest deal of recent research * Carefully organised to reflect the way teachers tackle this course * Written by and experienced and renowned textbook author * Illustrated with helpful maps and photographs
Aspects of British History, 1815-1914 addresses the major issues of this much-studied period in a clear and digestible form. * Introduces ...
