The Graphic Communication Handbook

ISBN-13: 9780415557375 / Angielski / Twarda / 2011 / 384 str.

Simon Downs

Opis

Tracing the history & development of graphic design, this book explores issues which affect the industry, examines communications theory, explains how to do each section of the job & advises on entry into the profession.

Spis treści

Introduction  1. Broad Knowledge  2. Theory  3. Pitching  4. Understanding the Client  5. Researching the Job  6. Preparatory Drawings - Thumbnail Stage  7. Preparatory Drawings - Development Stage  8. Preparatory Drawings - Presentation  8. Presenting to the Client  9. Doing the job  11. Deploying the job - 2D  12. Deploying the job - 3D  13. Deploying the job to the screen (motion graphics)  14. Deploying the job to the screen (interaction graphics)  15. Situating the job  16. Testing the job  17. Getting paid  18. Getting the next job (self and other publicity)  Conclusion

O autorze

Simon Downs