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Kategorie szczegółowe BISAC
 
State Aid for Newspapers: Theories, Cases, Actions

Paul C. Murschetz

Ever since newspaper companies first turned to their governments for support in the 1950s, print media has been supported by state aid in many parts of the world. Today, the principles and practicalities of these subsidies have been called into question, endangering the secure funding of expensive high-quality press output.

This book provides a comprehensive analysis of today's global challenges in the print news media's struggle for survival. It presents current practices concerning government subsidies to newspapers for political, economic, and socio-cultural purposes against the...

Ever since newspaper companies first turned to their governments for support in the 1950s, print media has been supported by state aid in many part...

cena: 806,99 zł
 
Media Convergence Handbook - Vol. 1: Journalism, Broadcasting, and Social Media Aspects of Convergence

Artur Lugmayr; Cinzia Dal Zotto
The Media Convergence Handbook sheds light the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence implies the use of multi-platform content production and distribution tools. One of the main challenges within this context lies in the development of appropriate information and knowledge management systems to support convergence in the different media industry sectors. Does blurring the boundaries...
The Media Convergence Handbook sheds light the complexity of media convergence and the related business challenges. Approaching the topic from a manag...
cena: 403,47 zł
 
Media Convergence Handbook - Vol. 2: Firms and User Perspectives

Artur Lugmayr; Cinzia Dal Zotto
The Media Convergence Handbook sheds light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media...
The Media Convergence Handbook sheds light on the complexity of media convergence and the related business challenges. Approaching the topic from a ma...
cena: 403,47 zł
 
Managing Media Firms and Industries: What's So Special about Media Management?

Gregory Ferrell Lowe; Charles Brown
This volumeprovidesrich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management practices, HR development and operational aspects. Success and limitations of research on media management theory is evaluated, both drawing on management theory and examining insights from other disciplines. Dimensions for future research are considered along with practical implications for media...
This volumeprovidesrich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms r...
cena: 605,23 zł
 
Employee Engagement in Media Management: Creativeness and Organizational Development

Stavros Georgiades

This book explores a major media management topic on the basis of case study research conducted in European, US and Brazilian media companies. More specifically, it examines the dynamics of employee engagement, aiming at organizational development through change. The book contemplates the discipline of Media Management through a management lens and focuses on the concept of employee involvement and its value with regard to successfully introducing change and achieving organizational development. It concentrates on providing the necessary information and organizational arrangements from the...

This book explores a major media management topic on the basis of case study research conducted in European, US and Brazilian media companies. More...

cena: 201,72 zł
 
Media Convergence Handbook - Vol. 1 & 2

Artur Lugmayr; Cinzia Dal Zotto
Media Convergence Handbook - Vol. 1 & 2
Media Convergence Handbook - Vol. 1 & 2
cena: 605,23 zł
 
Digital Transformation in Journalism and News Media: Media Management, Media Convergence and Globalization

Mike Friedrichsen; Yahya Kamalipour

This book analyzes various digital transformation processes in journalism and news media. By investigating how these processes stimulate innovation, the authors identify new business and communication models, as well as digital strategies for a new environment of global information flows. The book will help journalists and practitioners working in news media to identify best practices and discover new types of information flows in a rapidly changing news media landscape.


This book analyzes various digital transformation processes in journalism and news media. By investigating how these processes stimulate innovation...

cena: 806,99 zł
 
Foreign Direct Investment Inflows Into the South East European Media Market: Towards a Hybrid Business Model

Zvezdan Vukanovi

This book offers a strategic analysis of current and future perspectives of Foreign Direct Investment (FDI) inflows into the South East European media market. The author develops a hybrid FDI business model strategy to guide media companies wishing to more effectively position and leverage their media infrastructure within the increasingly globalized and expanding media market. By conducting sixteen comparative and exploratory case studies of the South East European media market, the author explores how specific microeconomic factors influence spillover effects, absorption capacities and...

This book offers a strategic analysis of current and future perspectives of Foreign Direct Investment (FDI) inflows into the South East European me...

cena: 403,47 zł
 
Media Corporate Entrepreneurship: Theories and Cases

Min Hang
This book examines corporate entrepreneurship start-ups in the media industries and provides a timely solution to fill in the gap of academic as well as practical knowledge in this regard. It brings together new media venturing practices in the west and east and covers new media opportunities in various emerging forms, including gaming, Internet, mobile and webcasting business.
The book presents case studies from major transnational media companies, highlights the industry specific characteristics of corporate entrepreneurship, and thus contributes to understanding the links between new...
This book examines corporate entrepreneurship start-ups in the media industries and provides a timely solution to fill in the gap of academic as well ...
cena: 201,72 zł
 
Innovation Policies in the European News Media Industry: A Comparative Study

Hans Van Kranenburg
Each country analysis illustrates the evolution and structure of news media markets and media cross-ownership policies in recent years and evaluates how innovation policies stimulate innovative activities in journalism and news media.
Each country analysis illustrates the evolution and structure of news media markets and media cross-ownership policies in recent years and evaluates h...
cena: 564,88 zł
ilość książek w kategorii: 24
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