Sweeping transformation of brands has led to a warranted need to conquer space for brand performances. Branded spaces emplace agents like consumers or other stakeholders to have an experience that is in multisensual association with a brand. In a fast changing world, branded spaces are becoming lighthouses for brands, for their image and for their relationship to agents. Additionally, the editors and contributors often use a story-like framework to explore how branded spaces are approached as well as to what degree they afford success. Management, branding, marketing, sociology,...
Sweeping transformation of brands has led to a warranted need to conquer space for brand performances. Branded spaces emplace agents like consumers...
This book attempts to confront spatial, performative and cultural interrelations between tourism and social economic behavior by providing a critical platform for the articulation of touring consumption in our contemporary world. Tourism has become a significant area of scholarship especially given the industry's product development opportunities on a global scale. However, the emphasis placed on such research has largely been from a supply-side perspective. What needs to be explored is the shift towards the agencies of the tourist or traveler as consumer and consumption as being embodied as...
This book attempts to confront spatial, performative and cultural interrelations between tourism and social economic behavior by providing a critical ...
This volume entails a collection of new ideas, themes and questions towards a phenomenon which we are used to refer to with the key term "diversity." The aim of the book is to offer a cultural sciences perspective on "diversity," to advance knowledge about it and enrich the dialogue between academics and practitioners in related domains of action. Today, changes in the demographic structures of the population, the migration flux, multiculturalism, the rising awareness concerning minorities' rights, gender studies and so on lead to a complex picture of what "diversity" means. The narrative of...
This volume entails a collection of new ideas, themes and questions towards a phenomenon which we are used to refer to with the key term "diversity." ...
This book assembles multi-disciplinary contributions to delve deeper into ReThinking Management. The first part provides some foundational considerations and inspirations. Further chapters offer more specific links to the arts and creativity sectors as well as empirical research and case reflections. ReThinking Management pursues the main idea that management theory is not merely a sub-discipline of economics, but rather a cross-disciplinary and critical field of research and practice, with a decidedly cultural perspective. While questioning the status and practices of conventional...
This book assembles multi-disciplinary contributions to delve deeper into ReThinking Management. The first part provides some foundational considerati...
