Auf der Basis des Kommunikationsverstandnisses von Niklas Luhmann entwickelt Stephan Sonnenburg ein neues Interpretationskonstrukt zur Beobachtung, Beschreibung, Analyse und Gestaltung von kooperativer Kreativitat. Besonderen Wert legt er auf die Organisation, da die kreative Zusammenarbeit von Menschen fur das Uberleben dieses Systemtyps zwingend ist. Der Autor zeigt Erfolgsfaktoren und Gestaltungsmoglichkeiten auf, welche die Freisetzung kooperativer Kreativitat im organisationalen Kontext fordern."
Auf der Basis des Kommunikationsverstandnisses von Niklas Luhmann entwickelt Stephan Sonnenburg ein neues Interpretationskonstrukt zur Beobachtung, Be...
Sweeping transformation of brands has led to a warranted need to conquer space for brand performances. Branded spaces emplace agents like consumers or other stakeholders to have an experience that is in multisensual association with a brand. In a fast changing world, branded spaces are becoming lighthouses for brands, for their image and for their relationship to agents. Additionally, the editors and contributors often use a story-like framework to explore how branded spaces are approached as well as to what degree they afford success. Management, branding, marketing, sociology,...
Sweeping transformation of brands has led to a warranted need to conquer space for brand performances. Branded spaces emplace agents like consumers...
This book attempts to confront spatial, performative and cultural interrelations between tourism and social economic behavior by providing a critical platform for the articulation of touring consumption in our contemporary world. Tourism has become a significant area of scholarship especially given the industry's product development opportunities on a global scale. However, the emphasis placed on such research has largely been from a supply-side perspective. What needs to be explored is the shift towards the agencies of the tourist or traveler as consumer and consumption as being embodied as...
This book attempts to confront spatial, performative and cultural interrelations between tourism and social economic behavior by providing a critical ...
This book assembles multi-disciplinary contributions to delve deeper into ReThinking Management. The first part provides some foundational considerations and inspirations. Further chapters offer more specific links to the arts and creativity sectors as well as empirical research and case reflections. ReThinking Management pursues the main idea that management theory is not merely a sub-discipline of economics, but rather a cross-disciplinary and critical field of research and practice, with a decidedly cultural perspective. While questioning the status and practices of conventional...
This book assembles multi-disciplinary contributions to delve deeper into ReThinking Management. The first part provides some foundational considerati...
