Sweeping transformation of brands has led to a warranted need to conquer space for brand performances. Branded spaces emplace agents like consumers or other stakeholders to have an experience that is in multisensual association with a brand. In a fast changing world, branded spaces are becoming lighthouses for brands, for their image and for their relationship to agents. Additionally, the editors and contributors often use a story-like framework to explore how branded spaces are approached as well as to what degree they afford success. Management, branding, marketing, sociology,...
Sweeping transformation of brands has led to a warranted need to conquer space for brand performances. Branded spaces emplace agents like consumers...
American Fathers is an inspirational tale of Sasha, a young Asian-American, who finds his vision of a traditional family destroyed when his mother leaves, his father remarries, and he discovers he has a different biological father. Sasha's biological father guides him as he learns about capitalism, personal finance, and starting a new business based on an innovative idea. Follow Sasha on his spiritual journey to find his own way among friends who are from different faiths. This fast-moving tale spins an unfolding mystery along with tools to reassure cash flow for businesses.
American Fathers is an inspirational tale of Sasha, a young Asian-American, who finds his vision of a traditional family destroyed when his mot...
