This book concerns the management of creativity and innovation. It provides serious analysis of the cultural industries - media, entertainment, film, music, and the arts - from a business perspective. The book covers as many industries as possible from many different perspectives, and includes material that is original rather than previously published. In addition, it provides a variety of frameworks for researchers, practitioners, and students trying to gain a better understanding of firms and industries in the culture business, but at the same time are useful for individuals who are...

Concerning the management of creativity and innovation, this text provides serious analysis of the cultural industries - media, entertainment, film, music, and the arts - from a business perspective.