Although most undergraduates are able to collect qualitative data without too much difficulty, they are often less successful in turning this into an interesting, theoretically-informed analysis.
Qualitative Research Through Case Studies will help students improve the quality of their work through introducing a wide range of traditions, including interpretive approaches such as grounded theory, dramaturgical analysis, ethnomethodology and conversation analysis and political approaches such as critical discourse analysis, feminism and postmodern ethnography.
Each...
Although most undergraduates are able to collect qualitative data without too much difficulty, they are often less successful in turning this into ...
The book has no competitor; it summarises the development of the method, follows through all stages of research from accessing subjects through design to analysing diary information as data, and considers how the method can best be exploited and used. No other book comes remotely near doing this. I for one shall be using it gratefully as the single best text for diary research' - Professor Anthony P Macmillan Coxon, Honorary Professorial Fellow, University of Edinburgh
In this accessible and lucid introductory text, Andy Alaszewski considers the analysis of...
The book has no competitor; it summarises the development of the method, follows through all stages of research from accessing subjects through design...
Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory.
Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Re...
Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory. The book also provides insights for MBA students and other business professionals who work in the field of marketing, advertising, media planning and qualitative market research, offering methodological resources for keeping...
Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Re...
This Second Edition of Paul ten Have's now classic text on Doing Conversation Analysis has been substantially revised to bring the book up-to-date with the many changes that have occurred in Conversation Analysis over recent years. The book has a dual purpose: to introduce the reader to Conversation Analysis (CA) as a specific research approach in the human sciences, and to provide students and novice researchers with methodological and practical suggestions for actually doing CA research.
This Second Edition of Paul ten Have's now classic text on Doing Conversation Analysis has been substantially revised to bring the book up-to-date wit...
This book provides unprecedented opportunities for social science research, enabling the fine-grained analysis of social organization, culture, and communication. It is the first book to provide practical guidance for students and academics on how to use video in qualitative research, how to address the problems and issues that arise in undertaking video-based field studies, and how to subject video recordings to detailed scrutiny and analysis. The authors consider the ethical and practical issues that arise in recording and gathering data as well as how video enables new and distinctive...
This book provides unprecedented opportunities for social science research, enabling the fine-grained analysis of social organization, culture, and...
This pragmatic, applied textbook showcases the potential and impact of qualitative research in business and management. Using case studies and a global approach it provides you with an overview of the philosophies, methodologies and methods you will need to research in this field. Demystifying the whole process, it walks you through every aspect of conducting and using research in business, including generating questions, collecting useful data, evaluating the research and disseminating your findings. It also:
Explores the challenges of working with qualitative data ...
This pragmatic, applied textbook showcases the potential and impact of qualitative research in business and management. Using case studies and a globa...
This pragmatic, applied textbook showcases the potential and impact of qualitative research in business and management. Using case studies and a global approach it provides you with an overview of the philosophies, methodologies and methods you will need to research in this field. Demystifying the whole process, it walks you through every aspect of conducting and using research in business, including generating questions, collecting useful data, evaluating the research and disseminating your findings. It also:
Explores the challenges of working with qualitative data ...
This pragmatic, applied textbook showcases the potential and impact of qualitative research in business and management. Using case studies and a globa...
Thisis a sophisticated and nuanced introduction to critical discourse analysis (CDA) that covers a range of topics in an accessible, engaging style. With international examples and an interdisciplinary approach, readers gain a rich understanding of the many angles into critical discourse analysis, the fundamentals of how analysis works and examples from written texts, online data and images. This new edition:
expands coverage of multimodality adds two new chapters on social media and analysis of online data supports learning with a guided introduction to each...
Thisis a sophisticated and nuanced introduction to critical discourse analysis (CDA) that covers a range of topics in an accessible, engagin...
Thisis a sophisticated and nuanced introduction to critical discourse analysis (CDA) that covers a range of topics in an accessible, engaging style. With international examples and an interdisciplinary approach, readers gain a rich understanding of the many angles into critical discourse analysis, the fundamentals of how analysis works and examples from written texts, online data and images. This new edition:
expands coverage of multimodality adds two new chapters on social media and analysis of online data supports learning with a guided introduction to each...
Thisis a sophisticated and nuanced introduction to critical discourse analysis (CDA) that covers a range of topics in an accessible, engagin...
