This pragmatic, applied textbook showcases the potential and impact of qualitative research in business and management. Using case studies and a global approach it provides you with an overview of the philosophies, methodologies and methods you will need to research in this field.

Demystifying the whole process, it walks you through every aspect of conducting and using research in business, including generating questions, collecting useful data, evaluating the research and disseminating your findings. It also:

Explores the challenges of working with qualitative data ...

"Uberization," "digitalization," "platform economy," "gig economy," and "sharing economy" are some of the buzzwords that characterize the current intense discussions about the development of the economy and work around the world, among both experts and laypersons. Immense changes in the ways goods are manufactured, business is done, work tasks are performed, education is accomplished, and so on, are clearly underway. This also means that demand for careful, first-rate social scientific analyses of the phenomena in question is rapidly growing. This edited volume gathers distinguished...