The current practice of communication in the nutritional economy often produces significant uncertainty in a large fraction of the population. Efficient and comprehensive publicity by entrepreneurs on the industrial production of foodstuffs needs a new concept for communication between producers, processors, wholesalers, retailers, and end users. Without overgeneralizing, the author explains what makes the consumers uncertain and which consequences this uncertainty has for their nutritional behavior. The main aim of this book is the empirical explanation of the connection between the...
The current practice of communication in the nutritional economy often produces significant uncertainty in a large fraction of the population. Efficie...
There is widespread concern amongst consumers about the safety and acceptability of food, and there are clearly communication gaps between consumers, many food professionals and food industry. This book offers accounts of the two-way nature of this difficult communication process and steps that can be made to bridge these communication gaps in a variety of social and cultural environments. Individual chapters of the book analyze the roles of science, culture, and risk perception, and of mass media and attitudes towards eating. An additional section describes the interface between scientists...
There is widespread concern amongst consumers about the safety and acceptability of food, and there are clearly communication gaps between consumers, ...
My studies on the "uncertain consumer" began with a research project c- ducted by the Dr. Rainer Wild-Stiftung - Foundation for healthy nutrition - on the negative image of processed food. Ever since then I have been asked whether or not growing consumer uncertainty is linked to information po- cies of the food sector and if so, how. Intensive three-year research showed that industrial methods of food production are predestined to result in wayward fears and worry over its healthiness. This is due to the fact that during the process of industrialisation, we gradually passed responsibility for...
My studies on the "uncertain consumer" began with a research project c- ducted by the Dr. Rainer Wild-Stiftung - Foundation for healthy nutrition - on...
Die aktuelle Kommunikationspraxis der Ernahrungswirtschaft erzeugt in weiten Teilen der Bevolkerung eine erhebliche Verunsicherung. Eine wirkungsvolle unternehmerische Offentlichkeitsarbeit in der industriellen Lebensmittelerzeugung benotigt ein neues Konzept fur die Kommunikation zwischen Erzeugern, Verarbeitern, Handlern und Endverbrauchern von Lebensmitteln. Die Autorin erklart, ohne zu pauschalisieren, was Verbraucher verunsichert und welche Konsequenzen Verbraucherverunsicherung fur das Ernahrungsverhalten hat. Das Buch bietet - basierend auf neuen empirischen Daten und einer...
Die aktuelle Kommunikationspraxis der Ernahrungswirtschaft erzeugt in weiten Teilen der Bevolkerung eine erhebliche Verunsicherung. Eine wirkungsvolle...
