This volume presents a historical and objective overview of the field of public relations in the past century. It discusses some of the landmark cases in public relations, critiques the philosophies of innovators such as Ivy Lee and Edward Bernays, and explores how corporate public relations has affected economic and political trends. The author concludes by offering long-term alternatives for the future of public relations valuable to both practitioners and corporate executives.

The first volume in this new series from The Center for the Study of Child and Adolescent Development at The Pennsylvania State University focuses on the relationship between the biological stress circuits and the behavioral concomitants to stress in animals and humans. The participants at this conference, a tribute to Dean Evan G. Pattishall, Jr., discuss the developmental implications of their work in relation to the periods of infancy, childhood, and adolescence. For professionals, clinicians, and researchers in clinical, developmental, experimental, and health psychology, behavioral...

The contributors to this volume present research concerning the cognitive structures and development of nonhuman primates from a cognitive psychological perspective. The authors and researchers come to this project from the study of humans and apply their knowledge to research on nonhumans. For professional, researchers, and students in cognitive, developmental, and experimental psychology.

The lack of balance and the failure of regulation in life has traditionally been recognized in such extreme symbolic acts as overconscientiousness or a criminal lack of conscience. This volume shows how the neurotic process affects biologic functions, distorting natural functioning. Three distinct functions and their respective extremes are discussed: eating (obesity, bulimia nervosa), sleeping (insomnia, excessive somnolence), and sex (hypersexuality including child molestation, hyposexuality including inhibited sexual desires).

This important volume examines the phenomena of cognition from an adaptive perspective. Rather than adhering to the typical practice in cognitive psychology of trying to predict behavior from a model of cognitive mechanisms, this book develops a number of models that successfully predict behavior from the structure of the environment to which cognition is adapted. The methodology -- called rational analysis -- involves specifying the information-processing goals of the system, the structure of the environment, and the computational constraints on the system, allowing predictions about...

This volume is based on extensive research findings and the author's observation that successful managers are people who understand the dynamics of group interaction and can use that understanding effectively to motivate members of their group to achieve important goals. Blending theory, research, and practice, the book emphasizes a "management through teamwork" strategy in task groups that increases both the quality and quantity of goods and services, improves decision making, and is beneficial to their members.
While closely linked to a large body of applied research evidence, Teamwork...

This well-documented book divides the process of constructing new problem-solving strategies into two parts: discovery of the new strategy, and its generalization to new contexts. By using a trial-by-trial analysis, the authors are able to identify the exact trial on which the new strategy is first used, the circumstances that lead to the discovery, and the generalization of the strategy beyond its initial use. These observations disconfirm popular stereotypes of the discovery process and provide important insights into the nature of long-term learning and strategy discovery.

Challenging current work in communication and social psychology that assumes face-to-face interaction can be adequately understood without attending to discourse expression, this volume examines how people's goals, concerns, and intentions can be related to discourse expression. The text discusses discourse-goal linkages in specific face-to-face encounters such as courtroom exchanges, marital counseling, and intellectual discussions, as well as in more general theoretical dilemmas. Because it poses a new set of questions about social actors' motivations and pre-interactional goals, this...

This is the first book designed to assist behavioral scientists in the preparation of scholarly or applied research regarding deceptive advertising which will ultimately affect public policy in this area. Because there was an inadequate foundation upon which to build a program of research for this topic, a three-part solution has been devised:
1) a review of how deception is viewed and regulated
2) a theory of how consumers process deceptive information
3) a sensitive and consistent means of measuring deceptiveness.
This text provides detailed discussions regarding the...

Makers of the Media Mind is a collection of analytical essays focusing on the most important and original ideas contributed to the field of mass communication by journalism educators. Divided into six sections representing the most prominent areas of specialization in the field, this text serves two significant purposes: first, it acquaints readers with the lives of preeminent journalism educators; second, it provides concise discussions and evaluations of the most compelling ideas those educators have to offer. The editor of, and contributors to, this text contend that ideas cannot be...