Transport is an inherent part of tourism; whether as a functional means of transportation, such as between origin and destination or within the destination; or as a key element of the holiday experience itself, as in cruising or traveling along scenic or historic routes. This book provides the necessary background information to gain a comprehensive understanding of transportation markets, with each of the three modes of transportation - air, ground and marine - explored in detail. Each section includes definitions, the historical development of the market and international institutional...

This text provides an innovative approach to the pedagogy of contemporary planning processes within different cultural contexts globally. It adopts an innovative multi-disciplinary social science approach, and, through the inclusion of international case studies, considers the extent to which intelligent design has enabled the needs of disabled residents and visitors to have universal access to social spaces and facilities. Incorporating this consideration into the fabric of the book will encourage the mainstreaming of universal design and accessible tourism, as keystones of planning...

Service quality is at the forefront of how the leisure, events, tourism and sport (LETS) sectors operate. An important consideration for any business, and therefore any student of the subject, this new edition of a successful textbook addresses the key points and principles of managing service quality across the industry sector. Fully updated and enhanced, it:

* Covers areas such as the experience economy, capacity management and service culture, as well as methods for
measuring quality and satisfaction.

* Includes numerous case studies to help students apply...

Training in research methods is increasingly important for students of tourism, and this broad, accessible textbook outlines the concepts and tools essential to understanding, managing, and conducting research. Taking a practical approach throughout, this new edition provides advice on the use and cautions associated with some of the more common research designs and tools used by tourism researchers.

Fully updated throughout, it:

- covers core techniques such as questionnaire design, sample selection, and interviewing
- reviews analytical tools such as the...

Marketing and management processes across industries can be very similar, but contexts vary where political intervention, public interest and local sustainability are involved. The rural business setting is especially intricate due to the assortment of different business opportunities, ranging from traditional agriculture, to tourism enterprise and even high-tech business. This important new textbook on the subject:

* Examines key issues affecting rural enterprise and tourism
* Explores the breadth of rural enterprise management and marketing across both developed and...

Marketing and management processes across industries can be very similar, but contexts vary where political intervention, public interest and local sustainability are involved. The rural business setting is especially intricate due to the assortment of different business opportunities, ranging from traditional agriculture, to tourism enterprise and even high-tech business. This important new textbook on the subject:

* Examines key issues affecting rural enterprise and tourism
* Explores the breadth of rural enterprise management and marketing across both developed and...

A comprehensive, multi-disciplinary approach to public policy making and planning in the leisure, sport, and tourism sectors, this book provides an introduction to the subject for undergraduate and postgraduate students. It examines the theoretical issues underpinning public sector policy making such as political ideologies, leisure wants, needs, demand, and benefits, and human rights in leisure, sport, tourism, and culture. Also discussing the debates surrounding the role of the state versus market and the models of organizational decision-making, it uses applied sections addressing...

A comprehensive, multi-disciplinary approach to public policy making and planning in the leisure, sport, and tourism sectors, this book provides an introduction to the subject for undergraduate and postgraduate students. It examines the theoretical issues underpinning public sector policy making such as political ideologies, leisure wants, needs, demand, and benefits, and human rights in leisure, sport, tourism, and culture. Also discussing the debates surrounding the role of the state versus market and the models of organizational decision-making, it uses applied sections addressing...

Describing the fundamental elements of research methods for leisure, recreation and tourism, this new edition of a popular textbook is updated throughout. It covers the measurement of variables, sampling, questionnaire design and evaluation methods, and also a wider discussion of writing proposals, communicating research findings, cross-cultural research, and the use of new technologies in conducting research.

This new edition includes:
* New and expanded material on visual research methods, non-parametric tests and sampling to encompass growing areas of research...

This established textbook explores how regions present themselves to tourists experiencing the culture, history, and ambience of a location through the food and wine it produces. It provides practical suggestions and guidelines for establishing a food-related tourism destination and discusses the environment, understanding the food tourist, supply issues, marketing, and best practice strategies. It includes numerous case studies from around the world and plentiful pedagogical features to aid student learning.

The second edition:
- Contains updated chapters throughout to form...