The #1 bestseller on the art of closing sales is now fully updated to meet the challenges of today's competitive new sales environment--with 53 case studies drawn from real life.

The sixth edition features the newest selling tactics and strategies, the latest products, and the new salesperson/customer relations. Among the newer methods covered are critical path selling, group selling and teleconferencing, strategic selling, consultative selling, conceptual selling, empathic selling, and key account selling. Plus, you'll also discover, step-by-step, the secrets of how to:
- Analyze...