The #1 bestseller on the art of closing sales is now fully updated to meet the challenges of today's competitive new sales environment--with 53 case studies drawn from real life.

The sixth edition features the newest selling tactics and strategies, the latest products, and the new salesperson/customer relations. Among the newer methods covered are critical path selling, group selling and teleconferencing, strategic selling, consultative selling, conceptual selling, empathic selling, and key account selling. Plus, you'll also discover, step-by-step, the secrets of how to:
- Analyze...

First published in 1949, this business classic (written by two men experienced in sales and advertising) melded practical business sense with the ignition for business success: imagination.The examples may be historical, but the principles remain sound even today. Starting, establishing, marketing, developing, and maintaining a business all require the proper use of imaginative ideas to keep ahead of the competition. Even working your way up the ladder in someone else's business requires imagination. Woolf and Roth cover the basics of generating ideas, big and small, providing numerous...