..". fifteen texts which are essential reading for anyone interested in semiotics... This collection will surely become a standard text for those who teach semiotics, aesthetics or philosophy of language." International Philosophical Quarterly

This volume presents the classic statements in semiotics and touches on a vast set of problems and themes philosophical, aesthetic, literary, cultural, biological, and anthropological.

"Eco wittily and enchantingly develops themes often touched on in his previous works, but he delves deeper into their complex nature... this collection can be read with pleasure by those unversed in semiotic theory." Times Literary Supplement

..". fascinating throughout.... the book is recreative in the highest sense." Arthur C. Danto, The New Republic

"A gem for Holmes fans and armchair detectives with a penchant for logical reflection, and Peirce scholars." Library Journal

..". an excellent collection... " Journal of Language & Social Psychology

An important collection of original essays by well-known scholars debating the questions of logical versus psychologically-based interpretations of language.

"This is the most systematic discussion of semiotics yet published." --Choice

"A bravura performance." --Thomas Sebeok

"Noth's handbook is an outstanding encyclopedia that provides first-rate information on many facets of sign-related studies, research results, and applications." --Social Sciences in General

Designed for classroom use in a number of disciplines, this comprehensive introduction to cultural semiotics is also an easy-to-use reference for those who would like a better understanding of the topic. No other text provides this kind of practical framework for the classroom study of semiotics. Each of the 12 chapters is clearly written and self-contained.