This volume examines the complex, contradictory discourses of hypertext. Using theoretical material from cultural theory, radical and border pedagogies, and technology criticism, the text discusses three primary ways hypertext is articulated: as automated book (technical communication), as virtual commodity (online databases), and as environment for constructing and exploring multiple subject positions (postmodern hypertext in composition and literature). I would recommend the entire book to researchers and academics who recognize the need to integrate new technologies into our classrooms...

The increasing reliance of our educational system on standardized tests has precipitated a national debate. This debate, however, has proceeded with little attention to the tests themselves. This book makes a scholarly contribution to the debate by using the methods of discourse analysis to examine not only representative material from reading tests but also children's responses to it. The book is particularly attentive to the role of culture in shaping children's understanding of what they read.

This work originates from the need to develop an integrated dynamic model of negation in discourse that is adequate for understanding the role of negation in an extensive and complex piece of discourse. Most work on negation is strongly influenced by traditional philosopical problems, but little work has been carried out in the area of discourse.

Approaches to negation within the functional-cognitive tradition tend to focus of specific agents of negation, its function as a speech act, or its cognitive model. Few attempts have been made to propose an integrated discourse model, studies...

Academic writing on environmental communication proliferated in the 1990's. A few of us had been calling for such work and making initial investigations throughout the 1980's, but the momentum in the field built slowly. Spurred by coverage in the mass media, academic publishers finally caught the wave of interest. In this exciting new volume, the editors demonstrate more fully than ever before how environmental rhetoric and technical communication go hand in hand. The key link that they and their distinguished group of contributors have discovered is the ancient concern of communication...

This book attempts to bring in the perspective of situational variation in analyzing linguistic politeness, and looks at politeness in the larger framework of social context. It outlines the way into the problem of politeness in Chinese culture and the steps taken in the application of politeness strategies in verbal interaction.

This book attempts to bring in the perspective of situational variation in analyzing linguistic politeness, and looks at politeness in the larger framework of social context. It outlines the way into the problem of politeness in Chinese culture and the steps taken in the application of politeness strategies in verbal interaction.

This book identifies, documents, and analyzes the major dimensions of U.S. prime-time TV content. By exmining fictional TV series run in prime-time and on Saturday mornings over three seasons, the author and his research team have put together a fascinating study of American society according to television.