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This updated and expanded edition of "Persuasive Communication "offers a comprehensive introduction to persuasion and real-world decision making. Drawing on empirical research from social psychology, neuroscience, business communication research, cognitive science, and behavioral economics, Young reveals the thought processes of many different audiences from investors to CEOs to help students better understand why audiences make the decisions they make and how to influence them.

The book covers a broad range of communication techniques, richly illustrated with compelling examples,...

Cultures of the City explores the cultural mediation of relationships between people and urban spaces in Latin/o America and how these mediations shape the identities of cities and their residents.

Addressing a broad spectrum of phenomena and disciplinary approaches, the contributors to this volume analyze lived urban experiences and their symbolic representation in cultural texts. Individual chapters explore Havana in popular music; Mexico City in art; Buenos Aires, Recife, and Salvador in film; and Asuncion and Buenos Aires in literature. Others focus on particular...

The Ahnenerbe, a German word meaning 'inherited from the forefathers', was an institute in Nazi Germany that researched the history of the Aryan race, attempting to prove that mythological Nordic populations had once ruled the world.

Hidden amongst the innards of a modern pharmaceutical company of Das Volker Syndicate, its 21st Century version has become focused on the Mitochondrial DNA of a Glasgow teenager. At the tender age of 17, maybe her blood, and its many secrets, is too young to be spilled?

For Daniel Lauridsen, a simple business trip to the Faroe island becomes a...

The transition to adulthood involves, for most individuals, moving from school to work, establishment of long-term relationships, possibly parenting, and a number of other psychosocial transformations. Now more than ever, there is a concern within popular and research literature about children growing up too soon or too late or failing to realize changes associated with being adult. With this in mind, the book intends to answer a series of timely questions in regard to transition to adulthood and propose a wholly new approach to counseling that enables youth to engage fully in their lives...

This updated and expanded edition of Persuasive Communication offers a comprehensive introduction to persuasion and real-world decision making. Drawing on empirical research from social psychology, neuroscience, business communication research, cognitive science, and behavioral economics, Young reveals the thought processes of many different audiences--from investors to CEOs--to help students better understand why audiences make the decisions they make and how to influence them.

The book covers a broad range of communication techniques, richly illustrated with compelling...