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Using top Chinese and American airlines as examples, this book approaches the construction of corporate identities on social media, a critical issue in corporate communication, from a cross-cultural multimodal perspective. Through a holistic and systematic multimodal analysis, it provides a comprehensive cross-cultural understanding of corporate identity construction on social media. By developing an integrated social semiotic framework based on registerial cartography in SFL, it investigates the airlines’ registerial activity patterns in terms of macro-level configuration and...

Reading and Writing Chinese has been the leading text for foreign students and teachers of the Chinese writing system since it was first published. This completely revised edition draws on the lessons learnt from the use of the book in classrooms so as to provide a more convenient and up-to-date introduction to written Chinese. Over 1,100 new combinations of characters have been added, increasing the total vocabulary significantly to about 4,500 items. There are also new notes on...

"Autumn wind, autumn rain, fill my heart with sorrow"--these were the last words of Qiu Jin (1875-1907), written before she was beheaded for plotting to overthrow the Qing empire. Eventually, she would be celebrated as a Republican martyr and China's first feminist, her last words committed to memory by schoolchildren. Yet during her lifetime she was often seen as eccentric, even deviant; in her death, and still more in the forced abandonment of her remains, the authorities had wanted her to disappear into historical oblivion.

Burying Autumn tells the story of the enduring...

This book provides a general summary of the development of digitalization in heritage interpretation and presentation, trying to intend to understand the opportunities and challenges in planning, application, and management of on-site digital interpretation and presentation systems, and to evaluate visitors’ expectations, acceptance, and experience of digital interpretation and presentation technologies. It presents a multi-methodology approach, mixing qualitative methods (including...

This book focuses on the design of a Mega-Gray (a standard unit of total ionizing radiation) radiation-tolerant ps-resolution time-to-digital converter (TDC) for a light detection and ranging (LIDAR) system used in a gamma-radiation environment. Several radiation-hardened-by-design (RHBD) techniques are demonstrated throughout the design of the TDC and other circuit techniques to improve the TDC's resolution in a harsh environment are also investigated. Readers can learn from scratch how to design a radiation-tolerant IC. Information regarding radiation effects, radiation-hardened design...

This book, to reflect the system’s diverse, relevant characteristics, uses three different mathematical tools, namely probability theory, fuzzy theory and random fuzzy theory, to model and analyze the reliability of each system. Reliability system engineering is an interdisciplinary area that chiefly focuses on the lifecycle characteristics of products and involves many fields of basic mathematics, technical science and management science. In recent years, there have been many books on reliability theory, but comparatively few on the reliability of mathematical models, or the...