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Using top Chinese and American airlines as examples, this book approaches the construction of corporate identities on social media, a critical issue in corporate communication, from a cross-cultural multimodal perspective. Through a holistic and systematic multimodal analysis, it provides a comprehensive cross-cultural understanding of corporate identity construction on social media. By developing an integrated social semiotic framework based on registerial cartography in SFL, it investigates the airlines’ registerial activity patterns in terms of macro-level configuration and...

GPU-based Parallel Implementation of Swarm Intelligence Algorithms combines and covers two emerging areas attracting increased attention and applications: graphics processing units (GPUs) for general-purpose computing (GPGPU) and swarm intelligence. This book not only presents GPGPU in adequate detail, but also includes guidance on the appropriate implementation of swarm intelligence algorithms on the GPU platform.

GPU-based implementations of several typical swarm intelligence algorithms such as PSO, FWA, GA, DE, and ACO are presented and having described the implementation...

This book aims to develop professional and practical microcontroller applications in the ARM-MDK environment with Texas Instruments MSP432P401R LaunchPad kits. It introduces ARM Cortex-M4 MCU by highlighting the most important elements, including: registers, pipelines, memory, and I/O ports. With the updated MSP432P401R Evaluation Board (EVB), MSP-EXP432P401R, this MCU provides various control functions with multiple peripherals to enable users to develop and build various modern control projects with rich control strategies. Micro-controller programming is approached with basic and...

This book, to reflect the system’s diverse, relevant characteristics, uses three different mathematical tools, namely probability theory, fuzzy theory and random fuzzy theory, to model and analyze the reliability of each system. Reliability system engineering is an interdisciplinary area that chiefly focuses on the lifecycle characteristics of products and involves many fields of basic mathematics, technical science and management science. In recent years, there have been many books on reliability theory, but comparatively few on the reliability of mathematical models, or the...