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wyszukanych pozycji: 93
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Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing
ISBN: 9781784410803 / Angielski / Twarda / 2014 / 350 str. Termin realizacji zamówienia: ok. 30 dni roboczych. This accessible field guide covers practical steps and contributes to behavioral theory by reporting intricate details on the strategies implemented by business-to-business firms within an inter-firm context. The coverage is deep, broad, and unique - the authors of the 14 papers all adopt the understanding that researchers need direct viewing - 'eyes-on-the-context' - that goes beyond the use of paper-and-pencil 5-pont and 7-point survey items to achieve accurate descriptions of how decisions are made and progress achieved. Following the customary introductory chapter, the titles of the 13...
This accessible field guide covers practical steps and contributes to behavioral theory by reporting intricate details on the strategies implemented b...
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cena:
554,96 |
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Creating and Managing Superior Customer Value
ISBN: 9781848551725 / Angielski / Twarda / 2008 / 352 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. "Superior Customer Value" (SCV) advances theory and offers new tools useful for measuring value dimensions and strength. Achieving highly useful sense making about the value concept and value metrics is important because of the substantial evidence that: customer assessments of total value in a product/service offering strongly affects acceptance and initial purchase; customer evaluations of value experiences relate strongly with retaining them and growing the share-of-business these customers award specific suppliers; and increases in delivered-value implemented strategies relates positively...
"Superior Customer Value" (SCV) advances theory and offers new tools useful for measuring value dimensions and strength. Achieving highly useful sense...
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cena:
781,96 |
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Creating and Managing International Joint Ventures
ISBN: 9780899309705 / Angielski / Twarda / 1996 / 256 str. Termin realizacji zamówienia: ok. 30 dni roboczych. To understand international joint ventures (IJV) creation and management one has to know how cross-border firms actually decide to form and operate a new company jointly. One has to be there, say volume editors Woodside and Pitts. One must understand IJVs in real life and particularly the interactions among people, their behaviors and decision-making over time. What are the key success factors? The micro-managerial details? Written by a team of international experts, "Creating and Managing International Joint Ventures" provides just that perspective, in a blend of theory and application... To understand international joint ventures (IJV) creation and management one has to know how cross-border firms actually decide to form and operate... |
cena:
389,03 |
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Perspectives on Cross-Cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research
ISBN: 9781849506038 / Angielski / Twarda / 2009 / 324 str. Termin realizacji zamówienia: ok. 30 dni roboczych. Volume 3 examines how research tools affect theory advances in culture and tourism research. By building tree diagrams of streams of antecedent conditions associated with extreme behaviour, and using research methods that go beyond quantitative taxonomies, the papers focus on how to gain meaning from data.
Volume 3 examines how research tools affect theory advances in culture and tourism research. By building tree diagrams of streams of antecedent condit...
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cena:
497,90 |
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Woodside
ISBN: 9781531653347 / Angielski / Twarda / 2011 / 130 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Nestled in the foothills of the San Francisco Peninsula, just north of Silicon Valley, is the small community of Woodside, which insists on being called a town. Herein are the tales of the indigenous Ohlone culture, Spanish and Mexican periods, logging of the magnificent redwoods, settlement by European and other pioneers, and Woodside's incorporation as a town. There are no traffic lights, sidewalks, or roads named "streets," making Woodside seem anachronistic. Horses have the right-of-way, and the main road through town, a state highway, is closed for the annual May Day Parade. Defining...
Nestled in the foothills of the San Francisco Peninsula, just north of Silicon Valley, is the small community of Woodside, which insists on being call...
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cena:
122,93 |
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Essential Knowledge for Research in Marketing
ISBN: 9780761926993 / Angielski / Miękka / 2008 / 300 str. Termin realizacji zamówienia: ok. 30 dni roboczych. "Essential Knowledge for Research in Marketing" will help marketing students increase skills, knowledge and wisdom in designing, implementing, interpreting, reporting and using research in marketing. "Essential Knowledge for Research in Marketing" provides some initial guidance on what to read to those new to the field, who are confronted with a vast amount of literature with no formal training on how to determine essential reading. The chapter commentaries explain how and why these essential readings contribute to an individual's knowledge and ability to effectively assess marketing research.
"Essential Knowledge for Research in Marketing" will help marketing students increase skills, knowledge and wisdom in designing, implementing, interpr...
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cena:
212,61 |
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Field Guide to Case Study Research in Tourism, Hospitality and Leisure
ISBN: 9781780527420 / Angielski / Twarda / 2012 / 590 str. Termin realizacji zamówienia: ok. 30 dni roboczych. This field guide provides methods and studies on how-to-do case study research in natural settings. A truly international guide, this text is ideal for those studying and conducting case study research in tourism, hospitality and leisure disciplines. It provides a comprehensive and practical account of how to describe, explain and predict both individual and group case behavior, at the same time explaining behavior among a set of cases relevant to a specific context. This guide embraces and extends Herbert Simon's (Nobel Prize in Economics recipient) insight that a decision results from the...
This field guide provides methods and studies on how-to-do case study research in natural settings. A truly international guide, this text is ideal fo...
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cena:
554,96 |
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Marketing Places and Spaces
ISBN: 9781784419400 / Angielski / Twarda / 2015 / 352 str. Termin realizacji zamówienia: ok. 30 dni roboczych. Marketing Places and Spaces' covers a broad range of issues that hospitality and tourism executives will benefit from addressing, but frequently forget to do so. To provide an indication of the broad range and exciting coverage of issues, here are a few titles of the 21 chapters in the volume: Conceptualizing the Value Co-creation Challenges for Tourist Destinations: a Supply-Side Perspective; The Emotional Attachment Built through the Attitudes and Managerial Approach to Place Marketing and Branding - The Golden City of Kremnica, Slovakia; Events as a Differentiation Strategy for Tourist...
Marketing Places and Spaces' covers a broad range of issues that hospitality and tourism executives will benefit from addressing, but frequently forge...
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cena:
523,83 |
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Improving the Marriage of Modeling and Theory for Accurate Forecasts of Outcomes
ISBN: 9781786351227 / Angielski / Twarda / 2018 / 256 str. Termin realizacji zamówienia: ok. 30 dni roboczych. Volume 25 discusses strategies to avoid the conventional, and still dominant logic of using symmetric thinking and multiple regression analysis and to make use of asymmetric thinking, complexity theory tenets, and qualitative comparative analysis (QCA) to achieve more useful forecasts of what is possible and likely to happen. Asymmetric modelling formally recognizes that the configurations of causes of undesirable outcomes are not the mirror opposites of the configurations of causes of desirable outcomes. QCA tools enable researchers and decision-makers to move away from thinking of relative...
Volume 25 discusses strategies to avoid the conventional, and still dominant logic of using symmetric thinking and multiple regression analysis and to...
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cena:
565,33 |
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Consumer Behavior in Tourism and Hospitality Research
ISBN: 9781787146914 / Angielski / Twarda / 2017 / 200 str. Termin realizacji zamówienia: ok. 30 dni roboczych. The chapters in this volume provide tools and evidence useful for deep understanding of tourists' buying, consumption, and being through examinations of consumers' self-descriptions of personal markers of their trip configurations.
The chapters in this volume provide tools and evidence useful for deep understanding of tourists' buying, consumption, and being through examinations ...
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cena:
430,47 |
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Living on an Acre: A Practical Guide to the Self-Reliant Life
ISBN: 9781599218854 / Angielski / Miękka / 2010 / 336 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. The classic manual for the small-scale farmer
The classic manual for the small-scale farmer
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cena:
72,83 |
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Evaluating Marketing Actions and Outcomes
ISBN: 9780762310463 / Angielski / Twarda / 2003 / 672 str. Termin realizacji zamówienia: ok. 30 dni roboczych. What's really happening? For an organization this question contains at least four sub issues: What actions are being done now help to increase the organization's performance? What actions are wasted motions - what are we doing that does not contribute and wastes our time? What actions harm the organization's performance - what actions are counterproductive in helping the organization achieve what really needs to be accomplished? What actions are we not doing now but really should be doing to increase the organization's performance? A fifth, related, sub issue is how to go about finding out...
What's really happening? For an organization this question contains at least four sub issues: What actions are being done now help to increase the org...
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cena:
529,02 |
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Getting Better at Sensemaking
ISBN: 9780762306336 / Angielski / Twarda / 2001 / 512 str. Termin realizacji zamówienia: ok. 30 dni roboczych. Hardbound. Volume 9 is a feast. The 16 contributions fill the mind with knowledge, skills, and insights useful for improving the executive's ability to do what needs to be done: scan environments better to find the weak signals on breakthrough technologies; shifts in customers' attitudes and behaviors; changes in behaviors of suppliers, governments, and other stakeholder groups; frame problems/opportunities better by deepening understanding on how we go about making sense of what is happening and can be made to happen; deciding better by gaining deep knowledge on how decisions are actually...
Hardbound. Volume 9 is a feast. The 16 contributions fill the mind with knowledge, skills, and insights useful for improving the executive's ability t...
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cena:
560,14 |
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