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wyszukanych pozycji: 47
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Measuring the Effectiveness of Image and Linkage Advertising: The Nitty-Gritty of Maxi-Marketing
ISBN: 9780899309842 / Angielski / Twarda / 1996 / 280 str. Termin realizacji zamówienia: ok. 30 dni roboczych. Dr. Woodside picks up where other books on maxi-marketing leave off, to prove that the effectiveness of image and linkage advertising "can" be measured, and to show advertising professionals how to do it. Readable and in detail, with carefully culled examples that go beyond simple case studies, Dr. Woodside provides a 20-step process model of how low and high involvement advertising work, and shows how to use top-of-mind-awareness measures and benefit-to-brand retrieval to assess advertising impact. His book also covers the details of evaluating the effectiveness of competing advertising... Dr. Woodside picks up where other books on maxi-marketing leave off, to prove that the effectiveness of image and linkage advertising "can" be meas... |
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382,20 zł |
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Incompetency and Competency Training: Improving Executive Skills in Sensemaking, Framing Issues, and Making Choices
ISBN: 9783319818191 / Angielski / Miękka / 2018 / 281 str. Termin realizacji zamówienia: ok. 20 dni roboczych. |
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382,84 zł |
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Case Study Research: Core Skills in Using 15 Genres
ISBN: 9781785604614 / Angielski / Twarda / 2016 / 552 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Case Study Research: Core Skill Sets in Using 15 Genres examines the processes involved in conducting case research in a number of genres including participant observation, fuzzy set social science, system dynamics, decision systems analysis, forced metaphor elicitation technique, ethnographic decision tree modeling, mapping strategic thinking, the historical method, storytelling research and conversational analysis. The book reviews and applies the best literature on case study methods from a number of disciplines providing a strong rationale for adopting case study research methods alone or...
Case Study Research: Core Skill Sets in Using 15 Genres examines the processes involved in conducting case research in a number of genres including pa...
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354,85 zł |
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Designing Winning Products
ISBN: 9780762306824 / Angielski / Twarda / 2000 / 324 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Hardbound. Written for marketing executives, new product/service managers, and marketing research professionals, Designing Winning Products (DWP) focuses on design and market testing issues/solutions for new business-to-business products and services. The first three chapters synthesize the product innovation literature; the objective of these chapters is to increase marketing and product managers' technical skills for testing customer acceptance of alternative new product/service designs. Detailed examples of applying these skills are described in seven later chapters - these chapters...
Hardbound. Written for marketing executives, new product/service managers, and marketing research professionals, Designing Winning Products (DWP) focu...
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595,09 zł |
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Incompetency and Competency Training: Improving Executive Skills in Sensemaking, Framing Issues, and Making Choices
ISBN: 9783319391069 / Angielski / Twarda / 2016 / 281 str. Termin realizacji zamówienia: ok. 20 dni roboczych. |
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382,84 zł |
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Bad to Good: Achieving High Quality and Impact in Your Research
ISBN: 9781786353344 / Angielski / Miękka / 2016 / 320 str. Termin realizacji zamówienia: ok. 22 dni roboczych. For decades, scholars have bemoaned the low relevancy and impact of most research in the leading journals in business, management, and marketing. The majority of the research that gets published, perhaps 70% of it, hardly has any measurable scholarly impact in terms of citations. Rather than low relevancy, 'Bad to Good' posits that the deeper issue is the pervasive use of bad research practices appearing in most articles in almost all ranked journals in the sub-disciplines of business. With the objective of reducing the high volume of bad practices in research in finance, management and...
For decades, scholars have bemoaned the low relevancy and impact of most research in the leading journals in business, management, and marketing. The ...
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218,35 zł |
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Tourists' Perceptions and Assessments
ISBN: 9781783506187 / Angielski / Twarda / 2014 / 184 str. Termin realizacji zamówienia: ok. 22 dni roboczych. The volume advances theory on hospitality meanings from both conscious and unconscious processing of stimuli (sights, actions, consequences). It explains how seemingly trivial experiences can have big repercussions in hospitality. Expanding on John Urry's grandmaster thesis, The Tourist Gaze, the volume proposes that assessments occur automatically with perceptions even when perceptions occur unconsciously. As well as a global review of the literature by Woodside and Metin, it includes highly-focused reports on the following topics: user-generated reviews in the hospitality industry;...
The volume advances theory on hospitality meanings from both conscious and unconscious processing of stimuli (sights, actions, consequences). It expla...
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535,03 zł |
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Advances in Culture, Tourism and Hospitality Research
ISBN: 9780762314515 / Angielski / Twarda / 2008 / 392 str. Termin realizacji zamówienia: ok. 22 dni roboczych. This volume provides useful answers to the following questions: how do tourists go about seeking high novelty and yet return to the same destination year-after-year? How do some firms in the same industry end up embracing industrial tourism while other firms reject such business models? What simple and complex heuristics do freely-independent-travelers apply pre-trip and during the trip in deciding where to go and what to do? What metrics are useful for measuring the impact of activity-focused tourism on the well-being of regional areas? How do executive leadership styles affect employee...
This volume provides useful answers to the following questions: how do tourists go about seeking high novelty and yet return to the same destination y...
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453,13 zł |
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Managing Product Innovation
ISBN: 9780762311590 / Angielski / Twarda / 2005 / 796 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Historical research on firm-level innovation behavior results in the following main insight: firm-level decisions focusing on innovations are critical, difficult, and often result in failure to act. While acceptance is widespread among executives that firms must innovate radically as well as incrementally, success by firms mostly nurtures inertia and eventual failure rather than search and adoption of new superior technologies. What does it take to craft and maintain successful radical NPD programs? Managing Product Innovation (MPI) explains why both manufacturing and customer firms usually...
Historical research on firm-level innovation behavior results in the following main insight: firm-level decisions focusing on innovations are critical...
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671,53 zł |
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Case Studies for Industrial and Business Marketing
ISBN: 9780762301881 / Angielski / Twarda / 1997 / 264 str. Termin realizacji zamówienia: ok. 22 dni roboczych. This voluem aims to help increase knowledge, skills and insights into making effective decisions in the bigger hall of marketing management. It contains 17 case studies which are aimed at improving the reader's skills in making and carrying out effective decisions in industrial and business marketing. particular firm in a particular industry. All are based on field research studies of actual firms. The topics included cover: setting strategic direction; product and customer portfolio analysis; product development; advertising; pricing; channel management; environmental scanning; measuring...
This voluem aims to help increase knowledge, skills and insights into making effective decisions in the bigger hall of marketing management. It contai...
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469,51 zł |
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Accurate Case Outcome Modeling: Entrepreneur Policy, Management, and Strategy Applications
ISBN: 9783030268206 / Angielski / Miękka / 2020 / 255 str. Termin realizacji zamówienia: ok. 20 dni roboczych. |
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382,84 zł |
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The Complexity Turn: Cultural, Management, and Marketing Applications
ISBN: 9783319836423 / Angielski / Miękka / 2018 / 254 str. Termin realizacji zamówienia: ok. 20 dni roboczych. |
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497,71 zł |
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The Complexity Turn: Cultural, Management, and Marketing Applications
ISBN: 9783319470269 / Angielski / Twarda / 2017 / 254 str. Termin realizacji zamówienia: ok. 20 dni roboczych. This book takes the reader beyond net effects and main and interaction effects thinking and methods. Complexity theory includes the tenet that recipes are more important than ingredients--any one antecedent (X) condition is insufficient for a consistent outcome (Y) (e.g., success or failure) even though the presence of certain antecedents may be necessary. A second tenet: modeling contrarian cases is useful because a high or low score for any given antecedent condition (X) associates with a high Y, low Y, and is irrelevant for high/low Y in some recipes in the same data set. Third tenet:...
This book takes the reader beyond net effects and main and interaction effects thinking and methods. Complexity theory includes the tenet that recipes...
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497,71 zł |
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Market-Driven Thinking: Achieving Contextual Intelligence
ISBN: 9780750679015 / Angielski / Twarda / 2005 / 324 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Market-Driven Thinking provides a useful mental model and tools for learning about how executives and customers think within marketplace contexts. When the need to learn about how executives and customer think is recognized, a solution is usually implemented automatically, with no thought given to the relative worth of alternative methods to learn fill the need. Thus, the "dominant logics" (most often implemented methods) to learn about thinking are written surveys and focus group interviews--two research methods that that almost always fail to provide valid and useful answers on how and why...
Market-Driven Thinking provides a useful mental model and tools for learning about how executives and customers think within marketplace contexts. Whe...
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337,10 zł |
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Accurate Case Outcome Modeling: Entrepreneur Policy, Management, and Strategy Applications
ISBN: 9783030268176 / Angielski / Twarda / 2019 / 255 str. Termin realizacji zamówienia: ok. 20 dni roboczych. |
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382,84 zł |
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Advances in Culture, Tourism and Hospitality Research
ISBN: 9780762312573 / Angielski / Twarda / 2007 / 344 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. "Advances in Culture, Tourism, and Hospitality Research" ("ACTHR") broadly seeks to increase understanding and description of human behavior, conscious and unconscious meaning, and implicit/explicit decision processes applied to living and making major and everyday choices from where to live, how culture affects thinking and actions; marriage, children; work choices and behavior; leisure pursuits; holiday destination; travel behavior; making tradeoffs among work, play, sleeping, and necessity behaviors; deciding, using, and evaluating short and long term accommodations; and, decisions and...
"Advances in Culture, Tourism, and Hospitality Research" ("ACTHR") broadly seeks to increase understanding and description of human behavior, consciou...
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893,91 zł |
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Training Exercises for Improving Sensemaking Skills
ISBN: 9780762302284 / Angielski / Twarda / 1999 / 256 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. Hardbound. This book deals with the process of improving our sensemaking capabilities into how to: scan environments actively to gather data that is relevant to pressing issues; interpret usefully what we see -- including recognizing and framing problems/opportunities and skills in transforming data into information; make effective decisions -- including creating useful rules for deciding how to decide, and how to talk with ourselves and others to receive and offer useful information, make wise choices, and implement decisions well; and evaluate well what we have done and what has occurred....
Hardbound. This book deals with the process of improving our sensemaking capabilities into how to: scan environments actively to gather data that is r...
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1113,07 zł |
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Sustaining Competitive Advantage via Business Intelligence, Knowledge Management, and System Dynamics
ISBN: 9781785607073 / Angielski / Twarda / 2015 / 408 str. Termin realizacji zamówienia: ok. 22 dni roboczych. The first chapter in this book examines the relationships between absorptive capacity and effective knowledge management through the analysis of quantitative data drawn from managers and employees in residential aged care organizations in Western Australia. The author, Michael Preece, defines absorptive capacity as the ability of an organization to use prior knowledge to recognize the value of new knowledge from external sources, assimilate this new knowledge, and apply it to the benefit of the organization. He provides valuable training in how service organizations go about transforming new...
The first chapter in this book examines the relationships between absorptive capacity and effective knowledge management through the analysis of quant...
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cena:
742,51 zł |
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E-Services Adoption: Processes by Firms in Developing Nations
ISBN: 9781785603259 / Angielski / Twarda / 2015 / 496 str. Termin realizacji zamówienia: ok. 22 dni roboczych. This volume serves to recognize the uniqueness of the moment; the number of new users of e-services worldwide will double during 2015-2018 (moving from 2 billion users mostly living in the developed nations to an additional 2 billion users mostly living in developing nations). This radical embrace of new e-service technologies will substantially improve the quality of lives for most residents globally. A profound happening occurring now The new technologies combine rapidly delivering of a multitude of services at extremely low cost to adopters now having extremely low incomes relative to...
This volume serves to recognize the uniqueness of the moment; the number of new users of e-services worldwide will double during 2015-2018 (moving fro...
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cena:
742,51 zł |
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E-Services Adoption: Processes by Firms in Developing Nations
ISBN: 9781785607097 / Angielski / Twarda / 2015 / 480 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Volume 23B includes two chapters covering problems and implementations of solutions in e-services adoption processes in developing nations. The first documents the unequal access and ICT usage, which is known as digital divide, to be one of the major obstacles to the implementation of e-government systems. This research investigates the digital divide and its direct impact on e-government system success of local governments in Indonesia as well as indirect impact through the mediation role of trust. To achieve a comprehensive understanding of digital divide, this study introduced a new type...
Volume 23B includes two chapters covering problems and implementations of solutions in e-services adoption processes in developing nations. The first ...
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cena:
742,51 zł |
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