The Handbook of Creativity & Innovation in Business: A Comprehensive Toolkit of Theory and Practice for Developing Creative Thinking Skills

ISBN-13: 9789811921797 / Angielski / Twarda / 2022

De Villiers, Rouxelle

Opis

This book enables readers to develop their own creative thinking and their teams' creative problem-solving skills to generate novel, useful and surprising ideas. The vast majority of companies believe that a culture of innovation and renewal impacts performance and ultimately business results. In contrast, many managers feel ill-equipped to promote a culture of creative endeavour for this type of work-environment and lack the know-how to put it into practice.  

This book covers theory, practice, and impact metrics of both convergent and divergent thinking tools and provide managers with the ideas, tools and guidance to develop a corporate culture conducive to intrapreneurial thinking, idea creation and testing and moving inventions from ideas to viable business concepts, products and profitable innovations. This book includes numerous step-by-step tutorials to help the reader to learn concepts quickly. 

Spis treści

Creative Intelligence For Business Executives:- Foreword and How to Use this Book

Part I: The Philosophy, Physiology & Psychology of Creative Intelligence

A World Of Creative Intelligence

Rouxelle de Villiers

The Human Brain: Cortex, Lobes, Neural networks and Problem Solved! Rouxelle de Villiers

Thinking Modes and Techniques Mark Kilgour

Using a Metacognitive Model for Creative work

David Kayrouz

Metacognitive Exercises that Develop Creative Intelligence

David Kayrouz

How the brain creates problems – malfunctions, lapses, bias and prejudice Rouxelle de Villiers

Person: Personality, Affect, and Inventiveness Rouxelle de Villiers

Part II: The Process of Creative Endeavours

Creative Thinking: Designed for Humans Mark Kilgour

Creative Thinking, Problem Solving and Ideation Tools Rouxelle de Villiers

Design Thinking as a Problem Solving Tool Rouxelle de Villiers

Elegance of Expression – Aesthetics, Genesis and Persuasion Rouxelle de Villiers & Louise Luttig

Intention to Create Meaningful Creative Outcomes: Tenders, bids and client pitches Louise Luttig

Idea Testing and Selection Rouxelle de Villiers

Part III: Highly Innovative Organizations, Creative Leadership & Genii

The Creative Organisation Philip Dennett

A Climate for Creative Endeavors Cherylene de Jager & Rouxelle de Villiers

Entrepreneurship & Intrapreneurship

Philip Dennett

Highly Innovative Organizations: Entrepreneurs, Intrapreneurs, Teams & Crowds in Partnership Rouxelle de Villiers

Creativity and Leadership Arpan Yagnik & Louise Luttig

Nurture the Genii: Possibilities Rouxelle de Villiers

Brand Index

Keyword Index

Authors’ Index

Book Reference List

O autorze

Dr Rouxelle de Villiers, completed doctoral research about the development of decision competencies in managerial students and business executives. Combining her postgraduate studies in marketing and her years of experience in management and executive development, Rouxelle is interested in what teaching methods and decision support aids will result in greater levels of decision competency in students, practitioners and leaders.  She is the recipient of the Top Faculty Teaching University–Wide Award, Auckland University of Technology for 2012 and Innovation & Excellence awards from the University of Waikato in 2014 & 2016. Rouxelle has published in both academic and business books and co-authored several book chapters in edited handbooks.