Wyniki wyszukiwania:

Dr. Woodside picks up where other books on maxi-marketing leave off, to prove that the effectiveness of image and linkage advertising "can" be measured, and to show advertising professionals how to do it. Readable and in detail, with carefully culled examples that go beyond simple case studies, Dr. Woodside provides a 20-step process model of how low and high involvement advertising work, and shows how to use top-of-mind-awareness measures and benefit-to-brand retrieval to assess advertising impact. His book also covers the details of evaluating the effectiveness of competing advertising...

Why did the Vietnamese accept certain Chinese institutions and yet explicitly reject others? How did Vietnamese cultural borrowings from China alter the dynamics of traditional relations between Vietnam, Siam, Laos, and Cambodia? How did Vietnam's smaller Southeast Asian environment modify and distort classical East Asian institutions?

Woodside has answered these questions in this well-received political and cultural study. This first real comparison of the civil governments of two traditional East Asian societies on an institution-by-institution basis is now reissued with a new preface.

"Choose ye this day whom ye will serve " We can choose to serve fear or to serve God by having faith in Him. When we begin to worry, we allow doubt to overtake us. Doubt leads to fear, and at this point, we leave the natural fear and embrace the spirit of fear that God has not given us. God has given us His Word, which promises life. He has given us direction in His Word that assures us that He desires for us to be in good health (3 John 1:2); He wants us to trust Him and not doubt; He told us, "If ye have faith as a grain of mustard seed, ye shall say unto this mountain, Remove hence to...

"Choose ye this day whom ye will serve " We can choose to serve fear or to serve God by having faith in Him. When we begin to worry, we allow doubt to overtake us. Doubt leads to fear, and at this point, we leave the natural fear and embrace the spirit of fear that God has not given us. God has given us His Word, which promises life. He has given us direction in His Word that assures us that He desires for us to be in good health (3 John 1:2); He wants us to trust Him and not doubt; He told us, "If ye have faith as a grain of mustard seed, ye shall say unto this mountain, Remove hence to...