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In this immensely readable tour of the highways and byways of American evangelicalism, Balmer visits a revival meeting in Florida, an Indian reservation in the Dakotas, a trade show for Christian booksellers, and a fundamentalist Bible camp in the Adirondacks. Through the...

How did we go from John F. Kennedy declaring that religion should play no role in the elections to Bush saying, "I believe that God wants me to be president"?

Historian Randall Balmer takes us on a tour of presidential religiosity in the last half of the twentieth century--from Kennedy's 1960 speech that proposed an almost absolute wall between American political and religious life to the soft religiosity of Lyndon B. Johnson's Great Society; from Richard Nixon's manipulation of religion to fit his own needs to Gerald Ford's quiet stoicism; from Jimmy Carter's introduction of...

In this collection, prominent scholars of Mormonism, including Claudia L. Bushman, Richard Lyman Bushman, Jan Shipps, and Philip L. Barlow, follow the religion's quest for legitimacy in the...

In this collection, prominent scholars of Mormonism, including Claudia L. Bushman, Richard Lyman Bushman, Jan Shipps, and Philip L. Barlow, follow the religion's quest for legitimacy in the...

Part I provides an introduction to the religion's essential beliefs, a brief history, and a taxonomy of its...

This addition to the "Denominations in America" series surveys the history of the Presbyterian Church in the United States and includes a biographical dictionary of its principal figures. The work begins with a narrative survey of the history of the Presbyterian tradition from its roots in Europe to its manifestations in contemporary America. The biographical dictionary that follows contains alphabetically arranged profiles of traditional clergymen, along with sketches of leaders who were instrumental in shaping the American Presbyterian tradition. The reference concludes with a chronology...

Das Printprodukt vermittelt das Grundlagenwissen: In kurzen Sachtexten mit Grafiken wird das Grundlagenwissen einfach und übersichtlich dargestellt. Dies erleichtert das Verstehen, Lernen und Repetieren. Die handlungsorientierten Lernaufträge sind nur auf der digitalen Lehr- und Lernplattform verfügbar.

Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades. Fields such as branding, marketing communications and public relations have all contributed to this boost.

Whilst there is a large amount of literature on each of these disciplines, there is little systematic development from the perspective of corporate marketing and corporate communication studies, although these two have the most to contribute to how companies manage their brands, image and corporate identities in the 21st Century. This book seeks...