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Research Paper (undergraduate) from the year 2009 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1, Monash University Malaysia, Sunway Campus, language: English, abstract: This book presents a new innovative version of menstrual pads - Panty Pad, and illustrates how it can be marketed in Japan. The rationale behind this innovative invention is to provide superior customer value in terms of convenience, comfort, fashion, and economical pricing. Panty Pad is a product in which a menstrual pad is sewn intact onto a soft cotton long-lasting...

Document from the year 2012 in the subject Statistics, Monash University Malaysia, Sunway Campus, language: English, abstract: Selecting appropriate sampling methods and data analysis techniques for a research study is generally accepted by all researchers in the academia as an imperative component of the research methodology. However, researchers may be encountered with dilemmas when it comes to choosing the most suitable combination of methods to obtain a randomize sample and the best data analysis techniques which are able to project the true state of affairs of the researched phenomenon....

Research Paper (undergraduate) from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: High Distinction, Monash University Malaysia, Sunway Campus, course: Marketing Planning and Implementation, language: English, abstract: This marketing plan was formulated by the SL3 marketing consultation team for Anakku Baby Connection Sdn Bhd as part of MKW3121 Marketing Planning and Implementation (Monash University). The marketing plan provides an avenue for Anakku to revitalise the growth of Next to Nature (N2N) in an...

Part of a mini-series of Focus books on COVID-19 in Malaysia, the chapters in this book address the pandemic’s impact on business and the economy in Malaysia.
Covering a range of challenges and opportunities for business and the economy over a year-long period, starting from Malaysia’s first pandemic lockdown in March 2020 to the state of the country as of May 1, 2021, the contributors highlight the impact of the pandemic on the Malaysian business and economy and how Malaysians are finding ways to adapt and rise above adversity. They illustrate how the pandemic has affected businesses and...