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A FRESH, FUNNY, UP-CLOSE LOOK AT HOW SOUTH KOREA REMADE ITSELF AS THE WORLD'S POP CULTURE POWERHOUSE OF THE TWENTY-FIRST CENTURY

By now, everyone in the world knows the song "Gangnam Style" and Psy, an instantly recognizable star. But the song's international popularity is no passing fad. "Gangnam Style" is only one tool in South Korea's extraordinarily elaborate and effective strategy to become a major world superpower by first becoming the world's number one pop culture exporter.

As a child, Euny Hong moved from America to the Gangnam neighbourhood in Seoul. She was a witness...

This book focuses on water content estimation and control of the PEM fuel cell stack and the individual cell in vehicle. Firstly, the mathematical connection between polarization curve and equivalent circuit model proves importance of MEA and its feasibility to study water content. Optimizing structure of MEA realizes the internal water content recirculation of a fuel cell and improves its performance under middle or lower current density. The influence of water content on performance of MEA is quantified, and variation of equivalent circuit model is an excellent indicator of water...

The first book to focus solely on the Asian Games, this is an analysis of the Oriental rival to the Olympics in terms of its geopolitical, economic, sociological, historical, racial and aesthetic context, looking at its birth, growth and maturation from 1913 up until 2006. Written by a team of international scholars, this is a collection of original research and first-hand material from archives across Asia which addresses a number of issues central to notions of nationalism and Orientalism in sport including:

• the relationship between the Asian Games and the Olympic Games...

This book focuses on the unified solutions and analysis for the problems in soil mechanics based on the unified strength theory, which is a new theory on the yield and failure of materials under multi-axial stresses. Then, it provides a system of yield and failure criteria adopted for most materials, from metallic materials to rocks, concretes, soils, polymers, etc. It includes the Tresca criterion, Mohr–Coulomb theory, and Mises criterion as well, which are special cases or linear approximation of the UST.

This book contains the most comprehensive reviews on the latest development of switchgrass research including the agronomy of the plant, the use of endophytes and mycorrhizae for biomass production, genetics and breeding of bioenergy related traits, molecular genetics and molecular breeding, genomics, transgenics, processing, bioconversion, biosystem and chemical engineering, biomass production modeling, economics of switchgrass feedstock production etc. The book will be of interest and great value to the switchgrass research communities in both academia and industry and a handbook for...