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The book examines the transformative potential of social media in the agricultural sector across Africa, highlighting both its opportunities and challenges. The book discusses how social media can enhance market access, provide cost-effective marketing solutions, and facilitate real-time communication between farmers and consumers, ultimately improving agricultural productivity. However, it also addresses significant barriers such as limited internet connectivity, a lack of training in digital literacy, and the risk of information overload. To maximize the benefits of these platforms, the...