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Digital campaigns have revolutionized political discourse in Africa, particularly during elections, by enhancing citizen engagement through social media platforms. This book examines how tools like Twitter and Facebook facilitate direct communication between voters and political figures, exemplified by movements such as #EndSARS in Nigeria. Digital media not only mobilizes voters but also empowers smaller parties lacking traditional campaign resources, as seen in the 2023 Nigerian elections. However, challenges like misinformation and internet shutdowns threaten democratic processes. The...

The book examines the transformative potential of social media in the agricultural sector across Africa, highlighting both its opportunities and challenges. The book discusses how social media can enhance market access, provide cost-effective marketing solutions, and facilitate real-time communication between farmers and consumers, ultimately improving agricultural productivity. However, it also addresses significant barriers such as limited internet connectivity, a lack of training in digital literacy, and the risk of information overload. To maximize the benefits of these platforms, the...