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wyszukanych pozycji: 8
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Cross-Cultural Marketing - European Perspectives
ISBN: 9781800889743 / Angielski / Twarda / 2022 / 352 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Viewing Europe as the centre of intercultural confrontation with its own set of subcultures, Cross-Cultural Marketing analyses the cultural comparison between East and West from a European perspective. Structured in four parts, the textbook explores the cross-cultural approach; a model of cross-cultural marketing strategy; marketing choices and decisions, and cross-cultural marketing challenges. At the end of each part, business cases and intercultural stories pose challenging questions for students' discussion. Key Features: International co-authors provide their...
Viewing Europe as the centre of intercultural confrontation with its own set of subcultures, Cross-Cultural Marketing analyses the cultural comparison...
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cena:
540,54 zł |
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Cross-Cultural Marketing - European Perspectives
ISBN: 9781800889767 / Angielski / Miękka / 2022 / 352 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Viewing Europe as the centre of intercultural confrontation with its own set of subcultures, Cross-Cultural Marketing analyses the cultural comparison between East and West from a European perspective. Structured in four parts, the textbook explores the cross-cultural approach; a model of cross-cultural marketing strategy; marketing choices and decisions, and cross-cultural marketing challenges. At the end of each part, business cases and intercultural stories pose challenging questions for students' discussion. Key Features: International co-authors provide their...
Viewing Europe as the centre of intercultural confrontation with its own set of subcultures, Cross-Cultural Marketing analyses the cultural comparison...
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cena:
168,99 zł |
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Global Branding and Country of Origin: Creativity and Passion
ISBN: 9781138801615 / Angielski / Twarda / 2014 / 121 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Creativity, Global Branding and Country of Origin (CoO) represent conceptual fields of interest to both academics and practitioners. In the contemporary environment, business and customers are increasingly developing multi-faceted relationships nurtured by global drivers, such as international brands, but also by embedded elements, such the impact of specific geographical networks on creativity. As a result, the impact of Country of Origin on branding is, once again, a key topic in the global management field. This collection provides an opportunity for leading marketing scholars to... Creativity, Global Branding and Country of Origin (CoO) represent conceptual fields of interest to both academics and practitioners. In the contemp... |
cena:
305,98 zł |
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New Developments in Online Marketing
ISBN: 9780415754620 / Angielski / Miękka / 2014 / 210 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. There can be little doubt about the profound impact that the Internet has had on all aspects of business over the past decade. Indeed, it is now widely accepted that we have entered a new and even more revolutionary phase in the development of the Net as a global marketing and communications platform; a phase characterised by information 'pull' rather than 'push', user-generated content, openness, sharing, collaboration, interaction, communities, and social networking. New generation Web-based communities and hosted applications are beginning to have a major impact on customer behaviour...
There can be little doubt about the profound impact that the Internet has had on all aspects of business over the past decade. Indeed, it is now widel...
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cena:
228,18 zł |
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Managing Digital Transformation: Understanding the Strategic Process
ISBN: 9780367442682 / Angielski / Twarda / 2021 / 296 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
803,99 zł |
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New Developments in Online Marketing
ISBN: 9780415628877 / Angielski / Twarda / 2012 / 210 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. There can be little doubt about the profound impact that the Internet has had on all aspects of business over the past decade. Indeed, it is now widely accepted that we have entered a new and even more revolutionary phase in the development of the Net as a global marketing and communications platform; a phase characterised by information 'pull, rather than 'push, user-generated content, openness, sharing, collaboration, interaction, communities, and social networking. New generation Web-based communities and hosted applications are beginning to have a major impact on customer behaviour across...
There can be little doubt about the profound impact that the Internet has had on all aspects of business over the past decade. Indeed, it is now widel...
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cena:
855,86 zł |
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Managing Digital Transformation: Understanding the Strategic Process
ISBN: 9780367441975 / Angielski / Miękka / 2021 / 296 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
238,55 zł |
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Global Branding and Country of Origin: Creativity and Passion
ISBN: 9781138379428 / Angielski / Miękka / 2018 / 121 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Creativity, Global Branding and Country of Origin (CoO) represent conceptual fields of interest to both academics and practitioners. In the contemporary environment, business and customers are increasingly developing multi-faceted relationships nurtured by global drivers, such as international brands, but also by embedded elements, such the impact of specific geographical networks on creativity. As a result, the impact of Country of Origin on branding is, once again, a key topic in the global management field. This collection provides an opportunity for leading marketing scholars to...
Creativity, Global Branding and Country of Origin (CoO) represent conceptual fields of interest to both academics and practitioners. In the contempora...
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cena:
119,25 zł |
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