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wyszukanych pozycji: 10
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Marketing Communications in Emerging Economies, Volume I: Foundational and Contemporary Issues
ISBN: 9783030813314 / Angielski / Miękka / 2022 Termin realizacji zamówienia: ok. 20 dni roboczych. The first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent in emerging economy contexts, and highlights the opportunities and challenges within these markets. Offering a distinctive meaning and importance to both the practice and the theory of marketing communications in emerging economies, this collection introduces the foundational issues of marketing communications as well as the broader marketing communication environment and how they impact on communication strategy development and implementation. With contributors from... The first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent in emerging economy contexts,... |
cena:
585,00 zł |
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Delivering Distinctive Value in Emerging Economies: Efficient and Sustainably Responsible Perspectives from Management Researchers and Practitioners
ISBN: 9780367714734 / Angielski / Miękka / 2022 / 368 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
307,74 zł |
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Marketing Communications in Emerging Economies, Volume II: Conceptual Issues and Empirical Evidence
ISBN: 9783030813390 / Angielski / Miękka / 2022 / 299 str. Termin realizacji zamówienia: ok. 20 dni roboczych. Drawing on the expertise of multi-disciplinary scholars from emerging economies, this volume aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, and highlighting how the small and local use communication effectively to improve performance and shares useful lessons on how to communicate hope by responding to customer emotions during uncertainties. The book contains valuable lessons and insights on communicating corporate social responsibility, effective social media communication, enacting brand purpose through...
Drawing on the expertise of multi-disciplinary scholars from emerging economies, this volume aims to share fascinating perspectives on marketing commu...
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cena:
585,00 zł |
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Marketing Communications in Emerging Economies, Volume II: Conceptual Issues and Empirical Evidence
ISBN: 9783030813369 / Angielski / Twarda / 2021 / 324 str. Termin realizacji zamówienia: ok. 20 dni roboczych. |
cena:
585,00 zł |
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Marketing Communications in Emerging Economies, Volume I: Foundational and Contemporary Issues
ISBN: 9783030813284 / Angielski / Twarda / 2021 / 149 str. Termin realizacji zamówienia: ok. 20 dni roboczych. |
cena:
585,00 zł |
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Empowering Women in the Digital Economy: A Quest for Meaningful Connectivity and Access in Developing Countries
ISBN: 9781032298498 / Angielski Termin realizacji zamówienia: ok. 16-18 dni roboczych. This book presents multidisciplinary perspectives on opportunities and best practices necessary for empowering women in the digital economy in developing countries. The book explores the components of connectivity that matter most to women. It also helps decision-makers and policymakers to adopt the policies needed to empower women in using digital platforms and developing (and taking up) careers in the digital economy in developing economies.
In response, we gathered eight contributions (or chapters) on new directions, strategies and barriers to women’s empowerment through digital... This book presents multidisciplinary perspectives on opportunities and best practices necessary for empowering women in the digital economy in develop...
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cena:
286,88 zł |
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Delivering Distinctive Value in Emerging Economies: Efficient and Sustainably Responsible Perspectives from Management Researchers and Practitioners
ISBN: 9780367714710 / Angielski / Twarda / 2022 / 368 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
704,29 zł |
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Digital Innovations, Business and Society in Africa: New Frontiers and a Shared Strategic Vision
ISBN: 9783030779863 / Angielski / Twarda / 2021 / 400 str. Termin realizacji zamówienia: ok. 20 dni roboczych. |
cena:
623,99 zł |
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Empowering Women in the Digital Economy: A Quest for Meaningful Connectivity and Access in Developing Countries
ISBN: 9781032298504 / Angielski Termin realizacji zamówienia: ok. 16-18 dni roboczych. This book presents multidisciplinary perspectives on opportunities and best practices necessary for empowering women in the digital economy in developing countries. The book explores the components of connectivity that matter most to women. It also helps decision-makers and policymakers to adopt the policies needed to empower women in using digital platforms and developing (and taking up) careers in the digital economy in developing economies.
In response, we gathered eight contributions (or chapters) on new directions, strategies and barriers to women’s empowerment through digital... This book presents multidisciplinary perspectives on opportunities and best practices necessary for empowering women in the digital economy in develop...
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cena:
652,11 zł |
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Digital Innovations, Business and Society in Africa: New Frontiers and a Shared Strategic Vision
ISBN: 9783030779894 / Angielski / Miękka / 2022 / 421 str. Termin realizacji zamówienia: ok. 20 dni roboczych. For African enterprises, entrepreneurs and governments to take full advantage of new digital opportunities, they need a shared strategic understanding of where they are, what they have, and what they may need to have for the future. This book presents this shared strategic vision to guide future coordinated actions of African enterprises, entrepreneurs, consumers/citizens and governments in using new and emerging digital technologies. It showcases how consumers/citizens, entrepreneurs, organisations, institutions and governments are leveraging new and emerging digital innovations to disrupt...
For African enterprises, entrepreneurs and governments to take full advantage of new digital opportunities, they need a shared strategic understanding...
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cena:
623,99 zł |
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