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wyszukanych pozycji: 36
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Sales Management: A Primer for Frontier Markets (hc)
ISBN: 9781641133470 / Angielski / Twarda / 2018 / 242 str. Termin realizacji zamówienia: ok. 30 dni roboczych (Dostawa w 2026 r.) In a fast-moving era of increased international competition, frontier markets must devise innovative ways to meet demanding sales targets and maintain profitability. These efforts will only succeed when local businesses abandon the concept of sales as a checklist of persuasive arguments that lead a customer to make a purchase and accept that building enduring customer relationships is the key to achieving sales goals. To understand what it means to sell successfully, sales representatives must develop a solid foundation in selling skills and an understanding of the critical elements needed to...
In a fast-moving era of increased international competition, frontier markets must devise innovative ways to meet demanding sales targets and maintain...
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cena:
383,51 |
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Customer Service Essentials: Lessons for Africa and Beyond (hc)
ISBN: 9781641136860 / Angielski / Twarda / 2019 / 252 str. Termin realizacji zamówienia: ok. 30 dni roboczych (Dostawa w 2026 r.) Customer Service Essentials is a must-read and a definitive source of information on effective management of customer service in Africa and beyond. Leveraging on unique concepts and practices developed in the field of customer service management, this book uses case studies and vignettes to reinforce learnings, drawing parallels to real life experiences. The book is a valuable resource for individuals and organizations, in the quest to achieve excellent customer service, increased productivity and enhanced employee satisfaction. It explores the practical challenges of customer service in...
Customer Service Essentials is a must-read and a definitive source of information on effective management of customer service in Africa and beyond. Le...
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cena:
409,08 |
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Marketing in Healthcare-Related Industries (hc)
ISBN: 9781648021077 / Angielski / Twarda / 2020 / 294 str. Termin realizacji zamówienia: ok. 30 dni roboczych (Dostawa w 2026 r.) |
cena:
409,08 |
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Service Marketing in Ghana: A Customer Relationship Management Approach
ISBN: 9781909112483 / Angielski / Miękka / 2014 / 116 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych (Dostawa w 2026 r.) Service Marketing in Ghana focuses on important service and customer management themes like the nature of services and their marketing challenges, challenges to the attainment of customer-oriented business cultures in Ghana, the building of business-to-business relationships, development of service marketing strategies; as well as knowing, assessing and managing your customers. The book provides important tips on raising the customer orientation culture of all businesses operating in Ghana. The book is written for junior, mid-level and senior management personnel across all organisations and...
Service Marketing in Ghana focuses on important service and customer management themes like the nature of services and their marketing challenges, cha...
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cena:
106,43 |
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The Future of Entrepreneurship in Southern Africa: Technological and Managerial Perspectives
ISBN: 9783031559341 / Angielski Termin realizacji zamówienia: ok. 22 dni roboczych (Dostawa w 2026 r.) |
cena:
603,81 |
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The Creative Industries and International Business Development in Africa
ISBN: 9781800713031 / Angielski / Twarda / 2022 Termin realizacji zamówienia: ok. 30 dni roboczych (Dostawa w 2026 r.) |
cena:
352,78 |
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The Future of Entrepreneurship in Africa: Cross Sectoral Perspectives Post Covid-19
ISBN: 9781032298481 / Angielski / Twarda / 2023 / 176 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Dostawa w 2026 r.) Thsi book focuses on entrepreneurial development and the development of small businesses in Africa. The central idea of this book is that entrepreneurial development and small business development are connected. Entrepreneurship is lauded as an engine of growth (economic development and job creation), with small businesses often contributing to new job creation. Also, entrepreneurship and small business development are the heart of many countries’ economies. The decision to focus on entrepreneurial development and small business development is that first, there is a consensus that most...
Thsi book focuses on entrepreneurial development and the development of small businesses in Africa. The central idea of this book is that entrepreneur...
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cena:
655,81 |
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Customer Service Management in Africa: A Strategic and Operational Perspective
ISBN: 9781032400051 / Angielski / Miękka / 2022 / 360 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Dostawa w 2026 r.) Customer Service Management in Africa: A Strategic and Operational Perspective (978-0-367-14337-4, K410515) "Customer Service is Changing!" The message of 34 authors featured in Customer Service Management in Africa: A Strategic and Operational Perspective is clear: Today's consumers are no longer 'passive audiences' but 'active players' that engage with businesses at each stage of product or service design and delivery systems. Consumer demands and expectations are also increasingly being dictated by changing personal preferences, enhanced access to information and expanding digital...
Customer Service Management in Africa: A Strategic and Operational Perspective (978-0-367-14337-4, K410515) "Customer Service is Changing!" The...
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cena:
160,26 |
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Health Service Marketing Management in Africa
ISBN: 9780367001933 / Angielski / Twarda / 2019 / 292 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Dostawa w 2026 r.) |
cena:
335,14 |
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The Future of Entrepreneurship in Africa: Cross Sectoral Perspectives Post Covid-19
ISBN: 9781032298474 / Angielski / Miękka / 2023 / 176 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Dostawa w 2026 r.) Thsi book focuses on entrepreneurial development and the development of small businesses in Africa. The central idea of this book is that entrepreneurial development and small business development are connected. Entrepreneurship is lauded as an engine of growth (economic development and job creation), with small businesses often contributing to new job creation. Also, entrepreneurship and small business development are the heart of many countries’ economies. The decision to focus on entrepreneurial development and small business development is that first, there is a consensus that most...
Thsi book focuses on entrepreneurial development and the development of small businesses in Africa. The central idea of this book is that entrepreneur...
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cena:
242,84 |
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Health Service Marketing Management in Africa
ISBN: 9781032176239 / Angielski / Miękka / 2021 / 308 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Dostawa w 2026 r.) |
cena:
160,26 |
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Strategic Marketing of Higher Education in Africa
ISBN: 9780367336356 / Angielski / Twarda / 2020 / 260 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Dostawa w 2026 r.) |
cena:
704,38 |
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Green Marketing and Management in Emerging Markets: The Crucial Role of People Management in Successful Implementation
ISBN: 9783030730062 / Angielski / Twarda / 2021 / 154 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Dostawa w 2026 r.) |
cena:
241,50 |
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Understanding the Higher Education Market in Africa
ISBN: 9781032173559 / Angielski / Miękka / 2021 / 332 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Dostawa w 2026 r.) |
cena:
203,98 |
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Green Marketing in Emerging Markets: Strategic and Operational Perspectives
ISBN: 9783030740672 / Angielski / Miękka / 2022 / 290 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Dostawa w 2026 r.) Green marketing has risen in prominence over recent years as corporations face calls to lower their carbon footprint, engage in socially responsible practices, and promote sustainable ways of conducting business. In emerging economies, social, economic, and environmental problems resulting from rapid industrialisation requires urgent attention. Promoting environmentally responsible practices through green marketing has been identified as a key solution. This book provides theoretical and practical insights into how businesses in emerging economies can integrate green objectives into their...
Green marketing has risen in prominence over recent years as corporations face calls to lower their carbon footprint, engage in socially responsible p...
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cena:
684,33 |
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New Public Management in Africa: Contemporary Issues
ISBN: 9783030771836 / Angielski / Miękka / 2022 / 331 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Dostawa w 2026 r.) This book analyses and evaluates the accomplishments, challenges, and approaches associated with the New Public Management (NPM) in Africa towards establishing context-specific interventions for public sector institutions' performance. Taking the reader through various business and management approaches, including leadership in the public sector, digitalisation, market orientation and trust building, this book provides an understanding of the key issues facing public sector organisations in Africa and offers novel ways of approaching public management in a changing socio-economic landscape...
This book analyses and evaluates the accomplishments, challenges, and approaches associated with the New Public Management (NPM) in Africa towards est...
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cena:
563,56 |
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Understanding the Higher Education Market in Africa
ISBN: 9780367344382 / Angielski / Twarda / 2020 / 308 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Dostawa w 2026 r.) |
cena:
704,38 |
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Green Marketing in Emerging Markets: Strategic and Operational Perspectives
ISBN: 9783030740641 / Angielski / Twarda / 2021 / 290 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Dostawa w 2026 r.) |
cena:
684,33 |
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Strategic Marketing of Higher Education in Africa
ISBN: 9781032175591 / Angielski / Miękka / 2021 / 276 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Dostawa w 2026 r.) |
cena:
203,98 |
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Marketing Communications in Emerging Economies, Volume II: Conceptual Issues and Empirical Evidence
ISBN: 9783030813390 / Angielski / Miękka / 2022 / 299 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Dostawa w 2026 r.) Drawing on the expertise of multi-disciplinary scholars from emerging economies, this volume aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, and highlighting how the small and local use communication effectively to improve performance and shares useful lessons on how to communicate hope by responding to customer emotions during uncertainties. The book contains valuable lessons and insights on communicating corporate social responsibility, effective social media communication, enacting brand purpose through...
Drawing on the expertise of multi-disciplinary scholars from emerging economies, this volume aims to share fascinating perspectives on marketing commu...
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cena:
603,81 |
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