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wyszukanych pozycji: 28
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Business-To-Business Marketing: How to Understand and Succeed in Business Marketing in an Emerging Africa
ISBN: 9780367201470 / Angielski / Twarda / 2021 / 284 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
307,74 zł |
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Marketing Communications and Brand Development in Emerging Economies Volume I: Contemporary and Future Perspectives
ISBN: 9783030886776 / Angielski / Twarda / 2022 Termin realizacji zamówienia: ok. 20 dni roboczych. |
cena:
663,00 zł |
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Empowering African Women for Sustainable Development: Toward Achieving the United Nations' 2030 Goals
ISBN: 9783030591014 / Angielski / Twarda / 2020 / 175 str. Termin realizacji zamówienia: ok. 20 dni roboczych. |
cena:
233,97 zł |
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Marketing Communications and Brand Development in Emerging Markets Volume II: Insights for a Changing World
ISBN: 9783030955809 / Angielski / Twarda / 2022 Termin realizacji zamówienia: ok. 20 dni roboczych. Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boot business performance for competitive advantage. The unplanned ravaging effects of the covid-19 pandemic, the vulnerability of our planet due to unsustainable living, and the changing digital landscape require that businesses are strategically aligned to these realities in order to adapt and effectively communicate their offerings. The second of... Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate ... |
cena:
623,99 zł |
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Gendered Perspectives on Covid-19 Recovery in Africa: Towards Sustainable Development
ISBN: 9783030881542 / Angielski / Miękka / 2023 / 334 str. Termin realizacji zamówienia: ok. 20 dni roboczych. This book describes the political, social, and economic connections between gender and the Covid-19 pandemic. The authors offer innovative ideas for recovery that will build a more prosperous, healthy, equitable, and sustainable future for African women and girls, targets identified under Goal 5 (Gender Equality and Women’s Empowerment) of the United Nations’ Sustainable Development Goals slated to be achieved by 2030. Within this context, authors identify issues related to the protection of women and girls from poverty, hunger, and gender-based violence; improved healthcare and...
This book describes the political, social, and economic connections between gender and the Covid-19 pandemic. The authors offer innovative ideas for r...
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cena:
545,99 zł |
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Gendered Perspectives on Covid-19 Recovery in Africa: Towards Sustainable Development
ISBN: 9783030881511 / Angielski / Twarda / 2022 / 358 str. Termin realizacji zamówienia: ok. 20 dni roboczych. |
cena:
545,99 zł |
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Digital Business in Africa: Social Media and Related Technologies
ISBN: 9783030934989 / Angielski / Twarda / 2022 / 310 str. Termin realizacji zamówienia: ok. 20 dni roboczych. |
cena:
545,99 zł |
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Green Marketing in Emerging Economies: A Communications Perspective
ISBN: 9783030825713 / Angielski / Twarda / 2022 / 300 str. Termin realizacji zamówienia: ok. 20 dni roboczych. |
cena:
623,99 zł |
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Green Marketing in Emerging Economies: A Communications Perspective
ISBN: 9783030825744 / Angielski / Miękka / 2023 / 279 str. Termin realizacji zamówienia: ok. 20 dni roboczych. Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, green marketing strategy and green advertising. Achieving green marketing success encompasses influencing, orientating, and communicating green offerings of an organisation to the consumers. Emerging markets particularly provide unique opportunities for green product innovations to thrive due to their rapid industrialisation and economic growth; hence the value proposition of organisations must be rightly communicated to the...
Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product develo...
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cena:
623,99 zł |
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Health Service Marketing Management in Africa
ISBN: 9780367001933 / Angielski / Twarda / 2019 / 292 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
359,92 zł |
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Customer Service Management in Africa: A Strategic and Operational Perspective
ISBN: 9781032400051 / Angielski / Miękka / 2022 / 360 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Customer Service Management in Africa: A Strategic and Operational Perspective (978-0-367-14337-4, K410515) "Customer Service is Changing!" The message of 34 authors featured in Customer Service Management in Africa: A Strategic and Operational Perspective is clear: Today's consumers are no longer 'passive audiences' but 'active players' that engage with businesses at each stage of product or service design and delivery systems. Consumer demands and expectations are also increasingly being dictated by changing personal preferences, enhanced access to information and expanding digital...
Customer Service Management in Africa: A Strategic and Operational Perspective (978-0-367-14337-4, K410515) "Customer Service is Changing!" The...
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cena:
172,11 zł |
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Indigenous African Enterprise: The Igbo Traditional Business School (I-TBS)
ISBN: 9781839090349 / Angielski / Twarda / 2020 / 288 str. Termin realizacji zamówienia: ok. 22 dni roboczych. This volume of Advanced Series in Management traces the origins, development, and key themes of the business practices of Nigeria’s south-eastern Igbos including apprenticeships, entrepreneurial clusters, sales practices, conflict management, talent recruitment, indigenous financial practices, locally-generated venture capital, family businesses, and succession planning. The Igbo Traditional Business School (I-TBS) is not a conventional academic institution as it operates outside the classroom. Though without a library, or even an address, its tradition of lifelong entrepreneurial...
This volume of Advanced Series in Management traces the origins, development, and key themes of the business practices of Nigeria’s south-eastern Ig...
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cena:
494,18 zł |
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Gender Equality, Climate Action, and Technological Innovation for Sustainable Development in Africa
ISBN: 9783031401237 / Angielski Termin realizacji zamówienia: ok. 20 dni roboczych. |
cena:
194,97 zł |
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Business-to-Business Marketing: How to Understand and Succeed in Business Marketing in an Emerging Africa
ISBN: 9780367770884 / Angielski / Miękka / 2023 / 284 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Business-to-Business Marketing: An African Perspective: How to understand and succeed in business marketing in an emerging Africa is a comprehensive application of the most current research results, concepts and frameworks to the African business-to-business (b-to-b) context. Business-to-Business Marketing: An African Perspective: How to understand and succeed in business marketing in an emerging Africa is a compreh... |
cena:
166,89 zł |
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Health Service Marketing Management in Africa
ISBN: 9781032176239 / Angielski / Miękka / 2021 / 308 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
172,11 zł |
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Green Marketing in Emerging Markets: Strategic and Operational Perspectives
ISBN: 9783030740672 / Angielski / Miękka / 2022 / 290 str. Termin realizacji zamówienia: ok. 20 dni roboczych. Green marketing has risen in prominence over recent years as corporations face calls to lower their carbon footprint, engage in socially responsible practices, and promote sustainable ways of conducting business. In emerging economies, social, economic, and environmental problems resulting from rapid industrialisation requires urgent attention. Promoting environmentally responsible practices through green marketing has been identified as a key solution. This book provides theoretical and practical insights into how businesses in emerging economies can integrate green objectives into their...
Green marketing has risen in prominence over recent years as corporations face calls to lower their carbon footprint, engage in socially responsible p...
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cena:
663,00 zł |
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Green Marketing and Management in Emerging Markets: The Crucial Role of People Management in Successful Implementation
ISBN: 9783030730062 / Angielski / Twarda / 2021 / 154 str. Termin realizacji zamówienia: ok. 20 dni roboczych. |
cena:
233,97 zł |
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New Public Management in Africa: Contemporary Issues
ISBN: 9783030771836 / Angielski / Miękka / 2022 / 331 str. Termin realizacji zamówienia: ok. 20 dni roboczych. This book analyses and evaluates the accomplishments, challenges, and approaches associated with the New Public Management (NPM) in Africa towards establishing context-specific interventions for public sector institutions' performance. Taking the reader through various business and management approaches, including leadership in the public sector, digitalisation, market orientation and trust building, this book provides an understanding of the key issues facing public sector organisations in Africa and offers novel ways of approaching public management in a changing socio-economic landscape...
This book analyses and evaluates the accomplishments, challenges, and approaches associated with the New Public Management (NPM) in Africa towards est...
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cena:
545,99 zł |
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Green Marketing in Emerging Markets: Strategic and Operational Perspectives
ISBN: 9783030740641 / Angielski / Twarda / 2021 / 290 str. Termin realizacji zamówienia: ok. 20 dni roboczych. |
cena:
663,00 zł |
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Public Sector Marketing Communications, Volume II: Traditional and Digital Perspectives
ISBN: 9783031178658 / Angielski Termin realizacji zamówienia: ok. 10-14 dni roboczych. |
cena:
824,79 zł |
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