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Changes in technology and media consumption are transforming the way people communicate about politics. Are they also changing the way politicians communicate to the public? Political Communication in Canada examines the way political parties, politicians, interest groups, the media, and citizens are using new tactics, tools, and channels to disseminate information. It also investigates the implications of these changes. Drawing on the most recent data, contributors to this volume illustrate shifts in political communication, from the brand-image management of political parties and...

Election campaigning never stops. That is the new reality of politics and government in Canada, where everyone from the Prime Minister's Office to backbench MPs practise political marketing and communication as though each day is a battle to win the news cycle. Permanent Campaigning in Canada examines the growth and democratic implications of political parties? relentless search for votes and popularity, and what constant electioneering means for governance. This is the first study of a phenomenon ? including the use of public resources for partisan gain ? that has become embedded...

Political parties worldwide are using marketing tools such as targeting and segmentation to win elections. Are these strategies making politicians and governments more responsive to voters? needs, or do they pose a threat to democracy? Through case studies that range from the resurrection of the Conservative Party to Tim Hortons as a political brand, this volume shows that the consequences of political marketing in Canada have been profound. Citizens are now viewed as consumers, and platforms and promises have been repackaged as products. Whether this trend is positive or negative depends...