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Changes in technology and media consumption are transforming the way people communicate about politics. Are they also changing the way politicians communicate to the public? Political Communication in Canada examines the way political parties, politicians, interest groups, the media, and citizens are using new tactics, tools, and channels to disseminate information. It also investigates the implications of these changes. Drawing on the most recent data, contributors to this volume illustrate shifts in political communication, from the brand-image management of political parties and...

Elections are not just about who casts ballots ? they reflect the citizens, parties, media, and history of an electorate. Fighting for Votes examines how these factors interacted during a recent Ontario election. Drawing on a wealth of sources, the authors ask three questions: How do parties position themselves to appeal to voters? How is information from and about parties transmitted to voters? How do voters respond to the information around them? The result is a sophisticated analysis of how parties influence voters in an era where Twitter feeds and other new media are reshaping...

Elections are not just about who casts ballots ? they reflect the citizens, parties, media, and history of an electorate. Fighting for Votes examines how these factors interacted during a recent Ontario election. Drawing on a wealth of sources, the authors ask three questions: How do parties position themselves to appeal to voters? How is information from and about parties transmitted to voters? How do voters respond to the information around them? The result is a sophisticated analysis of how parties influence voters in an era where Twitter feeds and other new media are reshaping...