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This book-a rich mine of our current knowledge on the subject, brings together for the first time in a single listing, a first-hand up-to-date ethnobotanical information on 305 species (edible-77 spp; fodder-32 spp; material culture-60 spp; medicinal-96 spp; ornamental-232 spp; sacred-114 spp) belonging to 223 genera under 95 families of temple-courtyard plants of Himachal Himalaya. Over 522 photographs, 21 figures, 53 tables and 3 useful appendices enhance the value of the manual significantly. A glance through the contents will show the wide scope of the work and the thoroughness which went...

Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM) reviews cultural and tourism/hospitality applications of Carl Jung's work on archetypes in shaping behavior and unconscious/conscious thought. SCADAM includes a testing manual on how to use Donald T. Campbell's "degrees of freedom" (DOF) test for story-archetype assignments of what consumers and brands tell about consumption experiences of product/service brands, places, and drama/life enactments. SCADAM includes assignment testing and example scoring for each of 12 archetypes: 1. Caregiver (CA); 2. Creator (CR); 3....

The present compendium is first of its kind providing valuable data on 530 species belonging to 398 genera and 138 families of plants used by various ethnic societies of India for treating Cold, Flu and Lungs ailments; covering details of nomenclature, English, Hindi and Sanskrit names, Distribution, Part (s) used, Utilisation, Active constituents, Biological activity and the original source of Information. Over twenty photographs and seven appendices enhance the value of the compilation significantly. It is hoped, this invaluable compendium with its comprehensive coverage of the subject...