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Knowledge Management (KM) remains high on the critical business agenda. Using the proven CBI Fast Track blueprint format, this book explains sin simple and concise terms how you and your company can understand the critical issues of KM, create the right culture and conditions for effective knowledge transfer, incorporate technologies into your long-term KM strategy and accurately measure the benefits KM brings. Sultan Kermally is a highly-experienced practitioner who offers a clear, hands-on approach to a difficult-to-master topic.

This book bridges the disciplines of economics and marketing and brings them to bear on the analysis of contemporary business problems. The world has changed dramatically over the last four decades. Sociologically, technologically, economically and politically speaking the world is changing at an increasing pace. The spread of ideas and values are reinforcing the impact of globalization on various business operations and activities. As the late Peter Drucker once remarked: "while you were out the world changed." To make sense of to the world we live in, we are compelled to draw from diverse...

A guide to the dominant theories influencing management practice in the late 20th century. It explains how some organizations have taken these ideas on board and incorporated them in their strategies in order to survive in intensively competitive climate. It looks at: Total quality management; Benchmarking; Customer service; and others.