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A FRESH, FUNNY, UP-CLOSE LOOK AT HOW SOUTH KOREA REMADE ITSELF AS THE WORLD'S POP CULTURE POWERHOUSE OF THE TWENTY-FIRST CENTURY

By now, everyone in the world knows the song "Gangnam Style" and Psy, an instantly recognizable star. But the song's international popularity is no passing fad. "Gangnam Style" is only one tool in South Korea's extraordinarily elaborate and effective strategy to become a major world superpower by first becoming the world's number one pop culture exporter.

As a child, Euny Hong moved from America to the Gangnam neighbourhood in Seoul. She was a witness...

While most studies on Korean nationalism centre on textual analysis, Aesthetic Constructions of Korean Nationalism offers a different approach. It looks at expositions, museums and the urban built environment at particular moments in both colonial and postcolonial eras and analyses their discursive relations in the construction of Korean nationalism. By linking concepts of visual spectacle, urban space and governmentality, this book explores how such notions made the nation imaginable to the public in both the past and the present; how they represented a new modality of seeing for...

The Politicisation of Sport in Modern China: Communist and Champions is the first book in English which examines in chronological order key issues in sport in the People's Republic of China from 1949 to 2012 in the context of Chinese history, politics and society.

It explores the complexity of Chinese sport including the sovietisation of Chinese sports policy and practice; the emergence of the ‘two Chinas’ issue; the Cold War, the Cultural Revolution, sports diplomacy and sports militarism; China’s turbulent journey of participation in the Asian Games and in the...

The first book to focus solely on the Asian Games, this is an analysis of the Oriental rival to the Olympics in terms of its geopolitical, economic, sociological, historical, racial and aesthetic context, looking at its birth, growth and maturation from 1913 up until 2006. Written by a team of international scholars, this is a collection of original research and first-hand material from archives across Asia which addresses a number of issues central to notions of nationalism and Orientalism in sport including:

• the relationship between the Asian Games and the Olympic Games...