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wyszukanych pozycji: 7
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Brand New Justice: How Branding Places and Products Can Help the Developing World
ISBN: 9781138172401 / Angielski / Twarda / 2016 / 184 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Dostawa w 2026 r.) |
cena:
704,38 |
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Places: Identity, Image and Reputation
ISBN: 9781349316281 / Angielski / Miękka / 2009 / 168 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Dostawa w 2026 r.) Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.
Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that...
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cena:
201,24 |
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Places: Identity, Image and Reputation
ISBN: 9780230239777 / Angielski / Twarda / 2009 / 180 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Dostawa w 2026 r.) Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.
Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that...
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cena:
281,76 |
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Competitive Identity: The New Brand Management for Nations, Cities and Regions
ISBN: 9781349352432 / Angielski / Miękka / 2016 / 147 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Dostawa w 2026 r.) Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.
Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can b...
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cena:
201,24 |
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Brand New Justice: How Branding Places and Products Can Help the Developing World
ISBN: 9780750666008 / Angielski / Miękka / 2004 / 184 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Dostawa w 2026 r.) Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged.Brand New Justice, now in a revised paperback edition, systematically analyses the success stories of the Top Thirteen nations, demonstrating that their wealth is based on the 'last mile' of the commercial process: buying raw materials and manufacturing cheaply in third world countries, these countries realise their lucrative profits by adding value through finishing, packaging and...
Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potentia...
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cena:
194,26 |
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Competitive Identity: The New Brand Management for Nations, Cities and Regions
ISBN: 9780230500280 / Angielski / Twarda / 2006 / 150 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Dostawa w 2026 r.) Ever since Simon Anholt coined the phrase "Nation Branding" a decade ago, there has been more and more interest in the idea that countries, cities and regions can build and manage their brand images. But until now, there has been little guidance and little agreement on how the techniques of commercial brand management can really be applied to places. For the first time in this authoritative new book, Anholt shares his insights and unique experience in the field, and shows in detail what countries, cities and regions can do to build and sustain their competitive identity.
Ever since Simon Anholt coined the phrase "Nation Branding" a decade ago, there has been more and more interest in the idea that countries, cities and...
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cena:
301,89 |
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The Good Country Equation: How We Can Repair the World in One Generation (16pt Large Print Edition)
ISBN: 9780369344021 / Angielski / Miękka / 2020 / 450 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych (Dostawa w 2026 r.) |
cena:
144,70 |
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