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wyszukanych pozycji: 7
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Understanding services loyalty
ISBN: 9783639128673 / Angielski / Miękka / 2009 / 256 str. Termin realizacji zamówienia: ok. 10-14 dni roboczych (Bez gwarancji dostawy przed świętami) There has been a great deal of debate over the past 70 years about the construct of loyalty and how it is best measured. There has been no consistency. This has led to an untenable situation where marketers are disillusioned with loyalty and as a result they are shifting away from measuring and tracking loyalty. An important rationale for this work is to improve our understanding of loyalty by identifying what loyalty is and what it is not. A more insightful view of loyalty can help marketers to develop and reinforce marketing programs to increase loyalty and hence profits,...
There has been a great deal of debate over the past 70 years about the construct of loyalty and how it is best measured. There has been no consiste...
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cena:
353,37 |
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Marketing + eBook
ISBN: 9781742167060 / Angielski / Miękka / 2010 / 576 str. Termin realizacji zamówienia: ok. 30 dni roboczych (Bez gwarancji dostawy przed świętami) |
cena:
255,10 |
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Marketing
ISBN: 9781118389003 / Angielski / Miękka / 2012 / 572 str. Termin realizacji zamówienia: ok. 30 dni roboczych (Bez gwarancji dostawy przed świętami) |
cena:
443,71 |
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Contemporary Issues in Social Marketing
ISBN: 9781443850247 / Angielski / Twarda / 2013 / 260 str. Termin realizacji zamówienia: ok. 30 dni roboczych (Bez gwarancji dostawy przed świętami) Contemporary Issues in Social Marketing is an outcome of the discussions held between social marketing academics and practitioners at the 2012 International Social Marketing Conference (ISM 2012), which was held in June 2012 in Brisbane, Australia. ISM 2012 drew together 180 social marketing researchers and practitioners in the corporate and not for profit sector, along with representatives of all levels of government to delve into the challenges currently faced in social marketing. Contemporary Issues in Social Marketing is a scholarly resource bringing together current knowledge and...
Contemporary Issues in Social Marketing is an outcome of the discussions held between social marketing academics and practitioners at the 2012 Interna...
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cena:
229,58 |
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Stakeholder Involvement in Social Marketing: Challenges and Approaches to Engagement
ISBN: 9780367641542 / Angielski / Miękka / 2022 / 224 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Bez gwarancji dostawy przed świętami) |
cena:
203,56 |
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Stakeholder Involvement in Social Marketing: Challenges and Approaches to Engagement
ISBN: 9780367172695 / Angielski / Twarda / 2020 / 212 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Bez gwarancji dostawy przed świętami) |
cena:
702,94 |
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Marketing
ISBN: 9781742467214 / Angielski / Miękka / 2012 / 640 str. Termin realizacji zamówienia: ok. 30 dni roboczych (Bez gwarancji dostawy przed świętami) Marketing 2nd edition is the ideal text for the undergraduate Introductory Marketing course in the Asia-Pacific region. Significantly, it is an original work rather than being an adaptation of a US text. The 1st edition of this text was the most successful ‘ground-up' Introductory Marketing text ever released in the local market. Building on the strengths of the popular 1st edition, the text and its extensive accompanying digital resources are designed to engage students in the study of marketing. A diverse range of organisations, goods and services from Australia, New Zealand and the...
Marketing 2nd edition is the ideal text for the undergraduate Introductory Marketing course in the Asia-Pacific region. Significantly, it is an origin...
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cena:
280,61 |
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